For years, AdJam, ThinkLA's Annual Battle of the Agency Bands, has unleashed the raw, savage – if unheralded – musical talent upon an unsuspecting planet. The top agency bands compete, and the winner receives the coveted AdJam Axe, plus bragging rights in the industry for the whole year.
This year's AdJam is at The Novo DTLA, and we are ready for the battle. We've profiled each of the bands to help decide whom you should root for come decision day. Check out what we asked Shy Dogs (TBWA\Chiat\Day), and make sure you're registered for AdJam on Sept. 22. #ThinkAdJam
SHY DOGS - TBWA\CHIAT\DAY
Why do think so many ad people seem to be musicians? Because advertising is an industry that attracts creative individuals with varying artistic skills. So it only makes sense, with music as a form of artistic expression, that at least a handful of people would have musical talents.
Is there a battle for the music played in your office? What kind of music wins? We're musically democratic. Every Friday employees are given the option to create a playlist of their favorite songs to play throughout the agency. It's just a bit of a battle deciding who.
What famous musician would have made a good advertising pro? David Bowie and Prince would have been amazing. Their unique styles disrupted and evolved pop culture and they branded themselves in a way that resonated the masses.
Which is easier for you, pitching or performing on stage? Both are equally nerve-racking. Because you can be as prepared as you possibly can but you never know how your audience is going to react.