ThinkLA Community Blog
Blog Home All Blogs

Celebrating the Women of ThinkLA

Posted By Emily Hope, Wednesday, March 7, 2018

To celebrate International Women's Day, we've highlighted the women of ThinkLA - from our board member badasses to our smiling staffers. It is an honor to work with such brilliant, talented, and infinitely capable women.


 

"There has never been a more exceptional time to be a woman in our industry, in our city—for myriad reasons, and not all of them good.

This is the year women spoke up, fought back, rose to the top of every department and agency. We found courage in ourselves, our friends, our colleagues. We continued to support one another, across and within our companies, hopefully inspiring the next generation to be the strong, compassionate leaders we turned out to be. Sometimes we stumbled. We found an astonishing number of allies to lift us up.

There has never been a more exceptional time. Cheers to these exceptional women.” - Kristi VandenBosch, ThinkLA Executive Board Member, and Chief Digital Officer, MXM

 

 

Megan Amic, IDEA Council

Senior Director, Media, NBC Entertainment, Marketing and Digital

 

Katie Bakunas, ThinkLA Young Professionals Council

Senior Account Manager, The Trade Desk

 

Leisha Bereson, ThinkLA Young Professionals Council

VP, Group Director, Programmatic Canvas Worldwide

 

Alexis Boerger, ThinkLA Board of Directors

VP, Medialink

 

Tenaya Bookout, Young Professionals Council

Account and Strategy Manager, Bradley and Montgomery

 

Sarah Ceglarski, ThinkLA Board of Directors

Partner, Chief Marketing Officer, Omelet

 

Olivia Christian

Event Coordinator, ThinkLA

 

Danielle CiapparaThinkLA Young Professionals Council

Manager, International Planning, Wavemaker 

 

Charlotte Cochrane, IDEA Council

EVP, Managing Director, Digital, Horizon Media 

 

Theresa Collins, ThinkLA Board of Directors

Director of PR, Wieden + Kennedy 

 

Chanel DeVetterThinkLA Young Professionals Council

Marketing Manager, FIDM

 

Serena Duff, ThinkLA Board of Directors

EVP, General Manager, Horizon

 

Susan Franceschini

Executive Director, ThinkLA

 

Andrea Green

Office Manager, ThinkLA

 

Brook Hauge, Young Professionals Council

Client and Strategy Supervisor, Canvas Worldwide

 

Emily Hope

Communications Manager, ThinkLA

 

Sara Hope Smith

Digital Designer, ThinkLA

   
 

Wanda Kato, ThinkLA Board of Directors

Managing Director, OMD

 

Jennifer Klawin, IDEA Council

SVP of Brand Partnerships, West Coast BuzzFeed

 

Myra Marayag, IDEA Council

VP of Sales, Defy Media

 

Jacqueline Melendez

Membership Coordinator, ThinkLA

 

Jasmin Mendoza

Design Intern, ThinkLA

 

Sara Morton, IDEA Council

Consultant

 

Cynthia Pena, ThinkLA Young Professionals Council

Account Executive, Marketing and Communications, Team One

 

Samantha Perlich, ThinkLA Board of Directors

Director of National Sales, GroundTruth

 

Elizabeth Primm, IDEA Council

Director, Twitter Client Solutions, Twitter

 

Kim Brown Robinson, IDEA Council

Consultant

 

Kendall Rouse, ThinkLA Young Professionals Council

Customer Success Associate, Blavity

 

Karin Schaer, ThinkLA Board of Directors

Chief Marketing Officer, The Firm

 

Linda Schwab

Director of Events and Sponsorship Director, ThinkLA

 

Lindsay Scoggins

Events Manager, ThinkLA

 

Laura Small, DIG

Vice President, Director of People, RPA

 

Lisa Solomon, IDEA Council 

Consultant 

 

 Lisa Tanner, IDEA Council

Senior Vice President, Group Account Director, RPA

 

Carol Terakawa, ThinkLA Board of Directors

SVP, Strategic Sales Development, Screenvision Media

 

Claire Thompson, ThinkLA Young Professionals Council

Sr. Strategist, Brand Connections, VICE Media

 

Kristi VandenBosch, ThinkLA Board of Directors

Chief Digital Officer, MXM

 

Liz WeinstenThinkLA Young Professionals Council

Marketing Associate, Gimbal 

 

Jana Wentz, ThinkLA Young Professionals Council

VP, Account Director, RPA 

 

Autumn White, IDEA Council 

Head of Digital, West, OMD

 

Heidi Williams, ThinkLA Board of Directors

SVP, Associate Partner, Director of HR, Dailey

 

Roya Zand, ThinkLA Young Professionals Council

Media Supervisor, Essence Global

Tags:  #ThinkDIG  Diversity  ThinkLA Board  Women at Work 

Share |
PermalinkComments (0)
 

Global Wednesdays with Luis Camano

Posted By Emily Hope, Wednesday, September 20, 2017


It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S., and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior, and bringing these to our attention! We hope that Global Wednesdays will inspire our members as much as it does us!
 
1. PR stunt, from Tesco in China. This supermarket chain has been at the forefront of innovation and 'retail-tainment' for some years now.
This is a perfect example of a company totally committed for the benefit of its customers. A difficult subject to address, with a disarming execution.
 
2. Sampling at its best. Yes, a really good sampling idea that doesn’t rely on those annoying brand ambassadors.
Asics Brazil is helping runners find their perfect shoe. How? Step on our ad, please!
 
3. Changing behavior. 
How many times we've heard the phrase “think differently”? Easy to say, difficult to obtain.
In a very unglamorous category, this Swedish chain of hardware stores did it. Magnificently.

 

Tags:  Commericals  Global Ads  Global Wednesday  Luis Camano  ThinkLA Board 

Share |
PermalinkComments (0)
 

5 Questions for Pete Imwalle, EVP, COO at RPA, ThinkLA Board Member

Posted By Emily Hope, Thursday, September 7, 2017


Pete Imwalle
EVP, COO
RPA Advertising

What’s the biggest challenge or opportunity facing the ad industry right now?
The challenge: Margins are the biggest challenge facing the industry right now. There is simply more competition in almost every industry. Our clients have slimmer margins, our vendors have slimmer margins, and we have slimmer margins. Obsession with efficiency and cost cutting have us all chasing incrementally cheaper solutions. That combined with the multi-agency model has caused an erosion of the relationships between clients, agencies and their partners. The hunt for revenue has led to price cutting and fee slashing. In the end, that hurts margins even more.
The opportunity: Continue to evolve the agency business to maintain the highest-quality work while reducing the cost and effort to get there. The solutions are out there. We are excited about some we’re already pursuing.

What is the single most significant change you need to make in your agency in the next 12 months?
We need to reduce the effort required to make great work. Our clients have never been happier with our work, but today everybody needs things cheaper and faster. Improved workflow and technology will greatly aid efficiency.

What products/services/unique skills do ad agencies offer that guarantee the industry’s survival for another 100 years? I’m not sure there are products and services that agencies will still be providing in 100 years, but a truly objective perspective and cross-client experiences are agencies’ greatest assets. It’s hard for in-house teams to maintain objectivity, and creativity is greatly aided by a variety of experiences that come from working with other clients in other industries.

What attributes do you look for in your next generation of leaders/managers?
Curiosity and a collaborative spirit. The industry will continue to evolve. The people most able to evolve are those who embrace change instead of resisting it. The curious. Collaboration is critical in the agency business today. There is no place for “rock stars” who go away and work in isolation. The solutions and executions are so interrelated and complicated that we need people who welcome subject-matter experts to make their ideas better. Award-show credit sheets are getting longer and longer. It takes a village to make a great holistically integrated campaign. I want a village where people complement each other instead of competing.

If you weren’t working in advertising, what would you be doing as a career?
I’d be a sports talk radio host. I love sports, and my opinions are just as valid as the people I spend way too many hours listening to on my L.A. commute.

This content was originally posted on 4A's '5 Questions' series.

About RPA
RPA is an independent, full-service advertising agency located in Santa Monica, California. They believe in a 'people-first' approach.

Tags:  collaboration  Curiosity  Future of Advertising  Future of Leadership  Pete Imwalle  RPA  ThinkLA Board 

Share |
PermalinkComments (0)
 

30 Seconds with Eric Jorgensen

Posted By Sara H. Smith, Thursday, August 31, 2017

Eric Jorgensen!



How did you get started in advertising? What's been your career road-map?

I was a journalist to start my career until I landed a creative role at a social media start up in San Francisco. That turned into a traditional agency creative.

What excites you most about this industry?

I appreciate that nothing is off the table, at least in the first round of creative. You can invent wild concepts, and maybe, just maybe, they’ll move on. Innovation and creativity is fun, and we’re fortunate we get to play with them.

Why are you involved with ThinkLA?

BarkLA was my first foray into ThinkLA, and I haven’t looked back since. I like working with people from other agencies and companies to help out furry kiddos like my own.

What’s the best advice you’d give to someone interested in a career in advertising? Are there any written materials you suggest to read?

Don’t take advertising personally.

In the times of horse warfare, some soldiers didn’t name their horses, because one day they would ride it into battle and the horse might die right under them. They thought if they named it they would become attached to it, and then lose their focus and mourn their friend when they should be looking out for the next spear or arrow. This is terrifyingly apt for advertising. Don’t become emotionally attached to your ideas or projects, because they could die under you for any number of reasons. Work hard, push your idea to be incredible and be proud when it’s built, but don’t beat yourself up if its scrapped.

The one book I recommend for anyone moving into advertising is Ogilvy on Advertising. A book I recommend to writers is Save the Cat! It’s a movie screenwriting book that’s notorious in the industry, but it has insights on organizing your concepts and scripts that are refreshing and very helpful.

Tags:  Eric Jorgensen  ThinkLA Board  Young Professionals  YPC2017 

Share |
PermalinkComments (0)
 

30 Seconds with Brook Hauge

Posted By Emily Hope, Monday, August 7, 2017

Dogs, black coffee, strategy at Canvas Worldwide. Get to know ThinkLA's Young Professionals Council Co-President, Brook Hauge!




How did you get started in advertising? What's been your career road-map?

I always wanted to be in advertising: I’ve loved commercials, billboards, digital, and content integrations/partnerships for as long as I can remember. I started in advertising at a small Minneapolis-based agency where I worked for a dear family friend. I wanted to do strategy work, and started in the Account Management department because they really were the ones that executed strategy for our respective accounts (and they had the opening). Small agency, so we had to wear a lot of hats. I did PM work, account management, media strategy, email marketing, web dev projects, app based launches, loyalty programs, DM-focused work, event marketing, and on-and-off day copywriting. I loved it!

 





I came out to Southern California five years ago without a plan, but full of dreams; I ended up working briefly as a headhunter in the creative space and then up to San Francisco to work for a digital platform that focused on programmatic buying and retargeting. My deep love for data, segmenting audiences, and messaging strategies was born here. I then came back to SoCal to work for a small agency in Orange County where my focus was mostly digital, but got to dig my hands into true content partnerships and into the world of print.

I then was recruited to work up in LA; I ran hard at the chance to create digital strategies that were data- and audience-driven for a global communications agency, working on auto accounts. My time there moved me to a strategy role that focused on a client dynamic that had very distinct B2B and B2C strategies and we were tasked with finding ways to tell that story to the right people in a noisy and high-pressure based industry. I got to spend my days mulling over the research and asking all the questions, comparing the category nuances for truths. For me, it was a great! As those projects wrapped up I found my way back to the world of autos and started straddling the offline and online worlds where we hope to create efficiencies in our communications and deeper understanding of our customers unique journey.

My path has covered a lot of ground, but what remains true is the desire to better the world of adverting so that I can find a way to talk to brand consumers in the way they want, at the times they are open to it, and in a way that will be received. This helps my clients' money go further, the user ad experience to be curated, and the whole ecosystem to work together.


What excites you most about this industry?

That it is never the same. There are tried and true strategies and human truths that do work, but the ability to now measure/communicate with consumers about their purchase path or brand sentiment is really incredible to me.

Why are you involved with ThinkLA?

I moved to LA in 2013; I knew NO ONE. I wanted to meet and network with my LA industry, which at the time seemed HUGE (I now know it’s incredibly small). ThinkLA was supposed to simply be a network connection, it quickly became a trusted resource for me. A place where I have met some of my now closest friends, provided me with an incredible mentor and has helped guide and shape some of my career moves. At record speed, I joined a committee and then another… and next thing you know I have the great honor of serving on the Young Professionals ThinkLA Board along with some of the greatest up and coming leaders I have ever met. This organization has helped inspire me and keeps me on my game – I feel like I am among giants sometimes.

What’s the best advice you’d give to someone interested in a career in advertising? Are there any written materials you suggest to read?

Never stop asking questions – NEVER. Part of this game is just showing up and being interested in what is going on. Be curious about everything. This business rewards those who tend to put in the hard work and who show grit in being able to apply knowledge that is learned from various places – it’s not for wallflowers. The hours are long, the clients are tough, the expectations are high… but the rewards of a campaign or strategy well done are priceless. What to read? EVERYTHING.

Read Wired, the trades (AdWeek, Ad Age, eMarketer, etc), The Atlantic, the News, Forbes, AdExchanger, Blogs, Huffington Post, Fast Company, Gizmoto, Inc., think with google, any and all syndicated research you can get your hands on (Mintel, Simmons, etc), blogs and listen to Podcasts/Ted Talks. Reading and talking about topics that matter is a big deal.

Tags:  Brook Hauge  ThinkLA Board  Young Professionals  YPC2017 

Share |
PermalinkComments (0)
 

Not A Member?Join now

310.876.0650
3535 Hayden Ave. Suite 300
Culver City, CA 90232