It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane handpicked by ThinkLA Board Member and Award-Winning Creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.
If you don’t already know it, Lego Technic let’s you build things for real. How about a drivable Bugatti? Yup!
Great activation of a partnership. And very engaging content.
Omo/Unilever in South Africa has found the formula to separate kids from their screens. To the delight of parents everywhere.
Carlsberg/Denmark shows us the Danish way of living in a mini documentary series. And what people will do for a beer.
Get to know Derek Hand, Strategist at Canvas Worldwide, Co-Chair of ThinkLA's Mentor Committee, and a member of ThinkLA's
Young Professionals Council.
How did you get started in advertising? What's been your career road-map? I started in broadcast as an assistant media buyer. This was a great opportunity for me to learn from veterans of the industry. Eventually, I jumped over to digital working on planning, investment, and ad ops. Currently, I’m focused mostly on strategy. I’ve had the good fortune to have touched on a variety of verticals including both entertainment and automotive allowing me visibility into varying styles of advertising. Looking forward to what the future brings!
What excites you most about this industry? The industry is constantly evolving, presenting new opportunities from a strategic standpoint. As new Adtech and Mar-tech flourish, the possibilities to develop new creative media executions and how to best measure them is very exciting.
Why are you involved with ThinkLA? ThinkLA is a place of innovation, community, and opportunity. I’m constantly learning from my peers, and in turn, I hope to give something back to both my peers and the greater industry.
What’s the best advice you’d give to someone interested in a career in advertising? Are there any written materials you suggest to read? Attend ThinkLA AdU classes, be open to trying different things, find a mentor, and most of all – jump in and absorb everything you can. Nothing compares to actually getting in there and doing the work.
Posted By Emily Hope,
Wednesday, September 20, 2017
Every day, it seems there is a new natural disaster occurring in the world, and companies as close as ground zero to the farthest corners of the country are offering funds, goods, and their own employees and offices to help with disaster relief. Here are a few of the ThinkLA corporate members that are using their advertising skills to help in any way they can!
Wonderful Company Immediately after Hurricane Harvey hit, The Wonderful Company donated $100,000 to the Houston Food Bank to support their most critical inventory needs. In addition, knowing that employees were also moved to support disaster relief efforts, TWC set up a special matching program. Through TWC’s year-round program, employees can already increase their impact through the Wonderful Giving Matching Gift Program. In addition, through September 30, any donation made to support Hurricane Harvey or Hurricane Irma relief efforts will receive an additional match, so – with the two matching opportunities – a $25 donation turns into $75 for the designated relief effort - that's a 200% matching program! Learn more about The Wonderful Company's Social Responsibility programs.
Maxus / GroupM
GroupM made a large donation to the Red Cross, and has also set up a microsite within the American Red Cross to help with access to information and news, donation links, and volunteer opportunities for hurricane aid. Locally, they are also starting a clothing, food, and goods drive.
PopShorts PopShorts has been working with the Ad Council on pro-bono work to support their Smokey The Bear initiative via a custom Snapchat lens, encouraging people to take precautions to prevent wildfires. They have activated many influencers in their network, including Chloe & Christi Lukasiak, Violet Benson, Hayden Summerall, CJ OperAmericano, and more.
Walton Isaacson For Hurricane Harvey, Walton Isaacson started a fund drive that lasted through Sept. 15. The agency also matched 100% of employee donations to Hurricane Harvey Relief Fund, created by the mayor of Houston, Sylvester Turner, as a direct response to individuals and corporations. The organization will connect donors with a network of nonprofits and innovative solutions in the social sector. Walton Isaacson will continue its' efforts in the near months, and are actively searching for other opportunities to support employees that want to be involved in disaster relief efforts.
In the spirit of philanthropy, RPA flaunted their mad kitchen skills and hosted a bake sale to benefit victims of Hurricane Harvey. 100% of the proceeds were sent to several charities who are helping on the ground in Houston.
TBWA\Chiat\LA / Omnicom Media Group Omnicom did their part in hurricane relief by creating an employee giving microsite to support The American Red Cross relief efforts. The company matched two-for-one employee donations.
Jukin Video made a donation of $25 for every video added to their library week-of Sept. 11 to M&M's Southern Creole Kitchen. M&M's Kitchen is a local Houston restaurant that has been pitching in to feed hundreds of evacuees and volunteers in the Houston area every day since the storm hit.
KTLA raised more than $1 million to provide relief to victims of Hurricane Harvey. 100% of the funds raised by KTLA will go directly to the Salvation Army and their response teams from across the country. The station-wide effort included a dedicated text campaign along with a continuing on-air and social media drive for donations, with day-long coverage from the Salvation Army shelter complex in Bell, CA. “It’s great to know how generous our viewers are to the people of Texas and Louisiana and I am very proud of the KTLA team’s efforts to assist in these communities. ” said Jason Ball, VP/News Director.
MullenLowe MullenLowe showed their support by shipping gently-used clothes to Southside Skatepark.
*If your company has supported Disaster Relief recently and you'd like to be included in this list, let us know!