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Myra Marayag, VP of Sales, Defy Media

Posted By Don Lupo, Thursday, August 9, 2018
Updated: Wednesday, August 8, 2018

How did you get started in advertising? What's been your career road map?

My first job was an Assistant Producer working on the Lexus account at TeamOne Advertising. After a few years, I moved over to an Account Strategy role since working with clients and brainstorming with my creative teams was extremely fulfilling for me. I learned so much at TeamOne and that agency will always have a special place in my heart. Plus, they had beer on tap which helped a ton! After finishing up my Master’s Degree at USC, I moved to New York and landed a job in digital media working on the Volkswagen, Diageo and Konami accounts. After a few years of working on Madison Avenue, L.A. was calling me back, since my husband (boyfriend at the time) and I were doing long distance for a few years, so it was time to head back west

 

I made the move over to the publisher side and worked at CBS Interactive selling their Entertainment and Gaming properties. My boss at the time continues to be my business mentor to this day. And now, I currently work at DEFY Media as a brand storyteller, helping grow revenue across the Gaming, Automotive and Entertainment verticals. My experience working on both agency and publisher roles has helped me understand this industry so much and I’ve been tremendously lucky to have worked with so many great people! 

What keeps you motivated? Do you have a personal motto?

Honestly, my family keeps me motivated. Every day I get home from work and my kids (ages 4 and 2) don’t care if I closed a deal or crushed a PPT presentation. They care about the simple things, like how the flowers smell in our backyard or watching airplanes fly in the sky. Seeing the world thru their eyes really makes me want to be a better person in all avenues of my life.

As for a personal motto, I’m a big believer of the saying: “Surround yourself with good people, surround yourself with positivity and people who are going to challenge you to make you better.” 

What excites you most about this industry?

There’s so much change happening in the industry today so it’s exciting to see how much of it is continues to evolve. One year, MCN’s are the hottest thing to talk about, now it’s all about the power of influencers. It definitely keeps you on your toes as you need to constantly educate yourself in the marketplace to see who is really disrupting the industry.  

 

 




Photos: Don Lupo

 

Where is advertising heading? What do the next five years look like?

We already see it now but there’s such a big focus on the power of content. Major companies are consolidating so that they can create more premium content for consumers (i.e. Disney acquiring Fox). Companies like Netflix, Amazon, and Hulu are all doubling down to make sure they have the next Handmaid’s Tale or Stranger Things franchise. The concept of Skinny Bundles really shows you that content is king and that consumers will dictate what they want to watch, so I think in the next five years, companies who create authentic content with truly engaged audiences will succeed. 

Being a female Sales Executive in our industry must not always be an easy journey. What’s the most important lesson you’ve learned so far?

Trying to take on too many things and spreading myself too thin. I learned quickly that you really have to focus on the important things that move the needle. Also, I think it’s important to make yourself a seat at the table since it’s not always given to you. But make sure you are worthy of that seat! 

What advice do you have for emerging professionals just starting in advertising?

I can’t say this enough when I mentor folks who are just graduating from college: network, network, network. Most career opportunities will happen due to your own personal network, so make sure your networking game is strong. Also, I recently attended a Women’s Leadership conference, and they reminded me that working on your own personal brand is extremely important.

Any closing thoughts for the ThinkLA community?

The ThinkLA community is amazing. If you aren’t actively involved, I definitely urge you to do so, as you’ll meet so many friends and business mentors who will help you grow in your career. 

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Myra Marayag is VP of Sales at DEFY Media and currently serves on the ThinkLA IDEA Council.

Tags:  #thinkMembers  defy  media  myra  sales  wom  Women 

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Member Spotlight: Carlene Rowe, Director of Brand Partnerships and Experiential, Conill Advertising

Posted By Emily Hope, Wednesday, May 9, 2018

How did you get started in advertising? What's been your career road map?

I’ve always been fascinated with storytelling, as I’m a big fan of film, television and music. One of my favorite movies as a kid was ET. My favorite part in the film was when ET was lured by one of the characters with Reese’s Pieces candy. This was my first encounter with advertising and product placement, which led me to study marketing and advertising at California State University, Northridge.

My first job out of college was working as a Contemporary Marketing Representative at Anheuser-Busch. During my tenure, I had the privilege to partner with top talent, travel the world and learn from the best minds in the advertising industry, as we launched memorable beer campaigns, which made Budweiser the iconic brand it is today. After years of moving up the ladder, I landed the best job in the company, as Sr. Manager of Sports and Entertainment, working with agencies on several campaigns.

This led me to my role as Director of Sports and Entertainment at Conill Advertising, what a great ride!

To this day, Reese’s Pieces is still my favorite candy… advertising works!

Do you have a personal motto?

I'm passionate about Sports and Entertainment, so doing something I love is always fun, rewarding and thrilling. In addition, my team at Conill keeps me motivated, as they are creative, hard working and inspiring leaders ready to make their mark in advertising.

My personal motto is, “Leadership is earned, not given”, so I encourage everyone on my team to be a leader. It doesn’t matter what title you hold, we all have the responsibility to share new ideas, think outside the box and make a difference as it relates to their project or field of work.

What excites you most about this industry?

Constant change. Data and innovation are KEY, as we are learning new ways to communicate with audiences globally. Data and innovation will continue to provide brands with the ability to hyper-target consumers and measure results more precisely and insightfully than ever before. In an era where we can tune in to watch an electric car being launched to Mars via social media for everyone around the world to see, not even the 'sky's the limit' anymore. With change comes growth, which is exhilarating!

Where is advertising heading? What do the next five years look like?

Innovation, Innovation, Innovation!

VR, AI, voice-control systems and new apps, provide brands with a way to link with hyper-connected consumers, as a means to provide more authentic and personalized engagement. Look out for new ways of distributing branded content and new avenues of communication through advancements in technology that will impact the way we communicate with consumers globally.

What advice do you have for people in advertising that are beginning their career?

Find your niche. I manage the Sports and Entertainment department, which is a new area of focus at our agency; it gives us the ability to reach new audiences through influencer marketing and events, as it paves the road for our brands to get in front of consumers and engage in a way that is appealing and authentic.

 



Photos: Don Lupo

 

What should our industry be talking about in 2018?

There are so many things happening across the marketing landscape, that it’s impossible to call them all out. From my vantage point, innovation, experiential, and influencer marketing will continue to be pivotal in creating unforgettable experiences for consumers, particularly given changes in social media platforms, such as Facebook. Technological advancements in these areas over the next few years will continue to transform the engagement model and expand the relationship envelope.

Any closing thoughts?

As John Quincy Adams said, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” We need more leaders who aren’t afraid to take risks and disrupt old ways of thinking. We must foster and cultivate the emerging visionaries in our business, so they can take us to new heights.

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Carlene Rowe is the Director of Brand Partnerships and Experiential at Conill Advertising. Carlene recently spoke at ThinkLA's Auto Breakfast, and was featured on ThinkLA's Women of Color in Advertising to Highlight list.

Tags:  #MemberSpotlight  #ThinkDIG  #ThinkMembers  Career Advice  DIG  Diversity in Advertising  ThinkMembers  Women 

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RPA's Cannes’ See It Be It

Posted By Emily Hope, Tuesday, April 10, 2018

See It Be It, Leading From the Inside Out: takeaways from the RPA - hosted Cannes’ See It Be It event, an evening of inspiring conversation addressing gender imbalance in creative leadership.

 

 

1. Self care is essential

Part of being a leader is maintaining a healthy work-life balance. Peers look up to leaders who take care of themselves.

  • “To lead from the inside-out, you must take care from the inside-out,” - Tahirah Edwards-Byfield, Senior Copywriter, Saatchi & Saatchi.
  • “Show up for yourself how you show up for everyone else,” - Tahirah Edwards-Byfield
  • “Self-care at its core is about finding things that will improve your state physically and emotionally and it’s so important in this state,” Chloe Gottlieb, Chief Creative Officer, R/GA US
  • “Boundaries are important. It’s okay to say no,” - Tahirah Edwards-Byfield
  • “It’s not about how much time you spend with your family. It’s how present you are when you are with them,” Chloe Gottlieb

2. Leaders should instill inspiration, not fear

You shouldn’t feel intimidated by a leader; you should feel awe-inspired. When you’re in the presence of a good leader, that is when ideas come to fruition.

  • “When a good leader walks into a room, people feel less full of fear and more full of possibility,” - Lauren Carlyle Smith, Creative Director, 72andSunny.
  • “If there’s an environment of respect where people feel safe, you can have really transformative conversations with people,” -  Chloe Gottlieb

3. Be a team player

We can do so much more when we work together. When women collaborate, everybody wins.

  • “’One team, one dream’, represents the coalition of women coming together. We are more powerful when we work together under one united mission,” - Isadora Chesler, VP/Director of Video Production, RPA.

4. Look at things with a fresh perspective

No matter what our titles are, we can all be creative. Look at each task with fresh eyes and approach it in a new and innovative way.

  • “From day one, I didn’t see the glass as half-full or half-empty. I wanted to redesign the glass,” - Chloe Gottlieb

5. Encourage and empower other women

As women, it’s essential we support each other and push each other to take risks. Don’t just find your voice, but encourage others to do the same.

  • “If women don’t see themselves as leaders, maybe the solution is simply telling them they are… If you think someone is doing a great job, tell them, because they just might need to hear it,” - Krystle Mullin, Associate Creative Director, RPA.
  • “#seeitbeit isn’t just about finding your confidence. It helped empower me to help others find their confidence,” -Carrie Dunn, Senior Writer, 72andSunny
  • “Do you know a hero? Tell her and then tell everyone,” - Krystle Mullin
  • “Jump. You have a soft pile of women to land on.” - Amina Halim

6. Believe in yourself

Don’t underestimate yourself; you are much stronger than you think. Find your voice and allow yourself to realize your full potential.

  • “Men will apply for a job when they are 60% qualified. Women will apply when they are 100% qualified…however, women underestimate their abilities by 30%, which means they won’t go after a job until they are 130% sure they are qualified!” - Carrie Dunn
  • “You have to find your inner voice before you can lead others,” - Chloe Gottlieb

7. You don’t need to be a bitch to be a leader

Don’t be a bitch; be bold, be brave, be a fearless leader.

  • “Women are naturally nurturing, good listeners…if you want to be a good leader, be more of a woman.” - Amina Halim

 

This passionate group of women led an evening of honest conversation aimed at enacting change in the advertising industry and in building a community of women who support each other and encourage diverse thoughts and opinions.

This article was originally published on Medium.

Tags:  #ThinkDIG  DIG  Gender  Women  Women in Advertising 

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Influential Women in Marketing

Posted By Emily Hope, Tuesday, March 20, 2018

Enjoy this partnered content provided by Laurel Mintz, CEO and Founder of Elevate My Brand. To provide content on your company's behalf, email Emily Hope, emily@thinkla.org

 


Laurel Mintz, Elevate My Brand

 

There have been countless women over the last few decades that have influenced the upward trajectory of our journey. What most have in common is that they understood the value and importance of marketing. From Madam CJ Walker, the first self-made millionaire who turned her own hair loss into a thriving CPG brand, to more current marketing mavens like Alli Webb, founder of Drybar, who also changed the hair game with her bold vision and smart marketing initiatives. These, and countless others, are and have continued to take over the world one marketing message at a time.

Here are some of the women who I think are trailblazers and influence millions with their own brand of marketing.

Social Media - Mari Smith (@marismith) – Even a decade later, consumers and brands alike continue to be stumped by social media marketing. Mari Smith is one of the sharpest and most well-known marketing gurus for small business on Facebook. She is best known for taking $50 and turning it into 500k followers. Now that’s what I call trailblazing with a tangible after burn.

Influencer – Julie Solomon (@julssolomon) – Julie spent years in the PR world, but knew she could help more people by developing a brand to help others understand how to brand and monetize themselves in the influencer world. An influencer in her own right, she now teaches others through her workshops, podcast and extensive social presence. Her infectious smile and warmth is palpable through her stunning pink hued branding as she advises her followers.

Content – Pam Neely (@Pamellaneely) – We used to say content was king, we now know it’s all about engagement through content. Pam Neely is one of, if not the most influential content marketer of our generation. If you need to build your following, e-mail marketing lists, and brand voice, you can’t do better than this content diva.

Experiential – Sarah Boyd (@sarahpboyd) – Also starting her career in the PR world, Sarah had a vision to create events where influencers and brands could engage with each other in a meaningful way. And so Simply Stylist, now Simply, was born. It was such a bold brilliant idea, that media powerhouse NYLON decided they needed it in their stable, appointing Sarah President of West Coast Operations. Sarah now jets from LA to NY to Dubai living her dream and executing her idea as a global experiential brand.

Networking – Sarah Zapp (@sarahzapp) – If you live in LA and don’t know Sarah, you’re at the wrong party. Whether flying off to do content with Martha Stewart in Norway or hosting tastemaker events with Baron Davis, Sarah Zapp is a community builder and one of the most connected women I’m lucky to call a friend.

I always tell our clients, "marketing when done right, it's the funnel to awareness and conversion when you are clear about your KPIs and measure constantly."

The above are just a few of the many ways to market well and, if you’re going to do it, you might as well follow in the footsteps of the trailblazing women who have come before you. Thank you to all the women who make seemingly impossible inroads possible for the rest of us.

By: Laurel Mintz, CEO and Founder of Elevate My Brand and Columnist of On Brand for Inc. Magazine.

Tags:  #ThinkDIG  Diversity  Elevate My Brand  inclusion  Women  Women's History 

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