Posted By Administration,
Wednesday, October 31, 2018
How did you get started in advertising? What's been your career road map?
I actually got started by playing around with iMovie on the weekends to keep myself from losing my mind while I was working 60- to 80-hour weeks in finance in New York. I realized that there was tremendous storytelling power in marrying visuals with music, and creating videos made me come alive. This was in 2011, right around the time branded content was emerging (anyone remember Casey Neistat’s “Make it Count”?) and I couldn’t get enough of it. I wanted a piece of it. It was also around the time the Canon 5D and Final Cut X came out, so I had the tools to pursue this new hobby without significant investment.
I took my business, marketing and PR background from my time in finance and luxury goods and started Ezra Productions shorty after that. I started making Day-in-the-life videos and Family Legacy videos for families, and somehow I was able to convince some small businesses to let me make videos for them. The process was so thoroughly enjoyable and I felt like I was really contributing to the businesses, so I kept working and learning and getting bigger clients.
Ezra Productions has grown into a boutique video production agency with offices in Los Angeles and New York and a roster of highly talented and diverse creatives who help us service clients like Lowes, JCPenney, La Perla, Umami Burger, and The Agency.
What has been an important, perhaps the most important, lesson you’ve learned in your career so far?
The most important lesson I've learned is that I’ll never have everything “figured out.” Nobody does. Life will unfold as it does and the more I focus on pursuing happiness, riding the waves, and making the world a better place rather than focusing on all of the “should,” the better life will be.
What keeps you motivated? Do you have a personal motto?
I try to remind myself how lucky I am to tell stories for a living. I used to be a cog in a corporate wheel making rich people and companies richer. Now, I have the ability to really make a difference in people’s lives and help impact- and purpose-driven companies grow. I have to constantly re-visit my bigger vision, which is to tell stories that matter while improving businesses and the world, and to help women, minorities, and young people thrive in the production industry. Another thing that truly motivates me is discovering new creatives. Looking at great creative work, whether it is cinematography or graphic design, makes me come alive.
What excites you most about this industry?
Technology is evolving so quickly and becoming so inexpensive, and this is really lowering the barriers to entry and democratizing the creative field. If it weren’t for the inventions of the Canon 5D, iMovie, and YouTube, I would still be working in finance. I’m really excited to see the influx of talent, especially previously marginalized talent, and how they use new technology and their unique experiences to tell stories, reach new audiences, and change the world.
Photos: Don Lupo Photography
Where is advertising heading? What do the next five years look like?
What advice do you have for emerging professionals who are beginning their careers, particularly women?
I think advertisers will be able to map our preferences and personalities so well that individualized content will be even more hyper-targeted to carefully segmented audiences. OTT platforms will continue to outperform broadcast as more people households cut their cords. Smart brands have started to lead with purpose and connect with their core customers authentically, and I think more brands will follow that lead. I can’t wait to see the measurable positive impact brands make on the world over the next few years.
Women: seek support from other women. We will be your champions.
What’s been one of your favorite ThinkLA memories?
One of my favorite moments was during the Math for Agencies workshop hosted by Bill Rosenthal. He asked the audience the most important word you can use when negotiating pricing with clients. The answer was “No.” It’s that simple!
Any closing thoughts for the ThinkLA community?
I’m so grateful to have found a community of likeminded people who are so kind and willing to help one another. If you’re reading this and I can do anything to help you, please drop me a line.
Jillian Ezra is CEO of Ezra Productions.
Women in Advertising
Posted By Don Lupo,
Monday, October 29, 2018
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Written by Jessica McEwan, Copywriter at RPA
Photos: Linda Schwab
It was already dark outside when I arrived at ELC’s “Path to the She Suite” event, but inside Zambezi it was warm and bright. Women (and a few men) mingled together, chatting and taking pictures with a lightbox that said, “Welcome, Lady Bosses!”
Claire Thompson, Associate Director of Brand Connections at VICE Media was our moderator for the evening, introducing us to our panel of:
- Sarah Ceglarski, Partner and CMO at Omelet
- Jiah Choi, Partner and CEO at Anomaly
- Jean Freeman, Principal and CEO at Zambezi
- Sheila Marmon, Founder and CEO of Mirror Digital
- Yumi Prentice, President and Managing Partner at David&Goliath
With so much success in the room, the first question focused, naturally, on failure. What had the panelists learned from it? Sheila Marmon urged us to remember that being laid off is not the end of the world, but it is important to always be aware of what is happening in your industry and be mindful of when it might be time to make a move. Jiah Choi recalled a time when she accepted a new job and was unhappy for months, but now feels it prepared her for her current role. Jean Freeman added that failure needs to be seen as part of the process, and that if you are just chugging along smoothly, you aren’t growing and learning from experience.
All of the women spoke about the importance of mentorship and how vital it is to learn from the experience of others. Sheila remarked that in addition to having strong mentorship, it’s important to really take a look at the power structures of the organization you are in. “It is important to position yourself in places where someone will hand you the baton.” Sarah Ceglarski pointed out that “your enemies are your greatest teachers, and as a leader not only do you need to be open to discourse and uncomfortable discussions, you need to lead those conversations.”
When asked what accomplishments they were proud of, Yumi Prentice shared that she is very proud that David&Goliath is a signatory to Times Up Advertising, and that they were promoting mental health by adding a mental-health day to their PTO package. Jean lamented that there is too much talk about diversity and not enough action, reminding us that “leading by example means holding yourself accountable.” She put that into practice by updating Zambezi’s benefits package to be more family-friendly.
The final panel question of the evening: “What’s a must-do in life?”
“Floss. And lead with compassion and integrity. If you don’t, the cost is too great to yourself.”
– Yumi Prentice
“Be an agent for your own success. Don’t wait for someone to hand you that next opportunity. If you see a gap in your organization, fill it. Become an asset.” – Sheila Marmon
“Everyone should experience a U.S. National Park at some point in their life. Get outside and away from technology. Unplug.” – Jean Freeman
“Values are not values until they cost you something. Know what is sacred to you and protect it.” – Jiah Choi
“You must be empathetic. That’s more important than what you can learn in school. It’s how you connect and understand who you are talking to.” – Sarah Ceglarski
From there, Claire opened the panel up to Q&A. A small-business owner was having a hard time letting go of doing to focus on leading and wanted advice how to better manage that. Jean suggested she be honest with herself. If you’ve been in the same position for years and haven’t let go, do you really want to? Jiah remarked, “Neither you nor your business will grow if you are just doing.” Sheila suggested she bring on someone better than herself at the doing, so that she would feel comfortable handing off responsibility.
After a few more questions, Claire said there was time for one more. I raised my hand. Throughout the panel discussion, my eye had been wandering to the lightbox sign I mentioned earlier. I wondered, how did the women feel about this term, “Lady Boss?” Yumi chimed in first, saying she respected it and thought it had its place, and that there is an underscore to saying we are bosses who don’t fit the normal mold. Jean said she was looking forward to the rising of Gen Z, who don’t look to make everything so male or female. Jiah said, “I respect it, but I hate it. But I think that’s where we are. I’m looking forward to the day that we aren’t.” Perhaps the most empowering response, though, came from Sheila. “Being a lady boss doesn’t keep me from being a boss.”
“Careers are a jungle gym, not a ladder.” – Sheryl Sandberg
“There is no work/life balance, there’s only work/life integration. You just have to enjoy what you do. The only way you can spend this much time working is if you like it.” – Jiah Choi
“Be open to discourse and uncomfortable conversations. That is part of your job. If you want to be a leader, you have to lead those conversations. If you have an issue with someone, you have to talk to them and sit them down and say, ‘I have an issue with you.’ That is such a powerful thing that I’ve only recently learned to do. But don’t assume malice every time. Pull back your immediate emotional reaction.” – Sarah Ceglarski
“People in successful leadership positions are curious and always looking to grow. Warren Buffet spends half his day reading.” – Jean Freeman
“Remember that when you get to where you are going, the people you need to mentor may not look like you or have the same background.” – Sheila Marmon
“There are incremental things you can do to promote diversity and equality. It doesn’t always have to mean joining a huge movement.” – Yumi Prentice
Jessica McEwan is a copywriter at RPA and an instructor for The Book Shop School for Ads.
C Level Women
Women at Work
Women in Advertising
Posted By Emily Hope,
Tuesday, April 10, 2018
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See It Be It, Leading From the Inside Out: takeaways from the RPA - hosted Cannes’ See It Be It event, an evening of inspiring conversation addressing gender imbalance in creative leadership.
1. Self care is essential
Part of being a leader is maintaining a healthy work-life balance. Peers look up to leaders who take care of themselves.
- “To lead from the inside-out, you must take care from the inside-out,” - Tahirah Edwards-Byfield, Senior Copywriter, Saatchi & Saatchi.
- “Show up for yourself how you show up for everyone else,” - Tahirah Edwards-Byfield
- “Self-care at its core is about finding things that will improve your state physically and emotionally and it’s so important in this state,” Chloe Gottlieb, Chief Creative Officer, R/GA US
- “Boundaries are important. It’s okay to say no,” - Tahirah Edwards-Byfield
- “It’s not about how much time you spend with your family. It’s how present you are when you are with them,” Chloe Gottlieb
2. Leaders should instill inspiration, not fear
You shouldn’t feel intimidated by a leader; you should feel awe-inspired. When you’re in the presence of a good leader, that is when ideas come to fruition.
- “When a good leader walks into a room, people feel less full of fear and more full of possibility,” - Lauren Carlyle Smith, Creative Director, 72andSunny.
- “If there’s an environment of respect where people feel safe, you can have really transformative conversations with people,” - Chloe Gottlieb
3. Be a team player
We can do so much more when we work together. When women collaborate, everybody wins.
- “’One team, one dream’, represents the coalition of women coming together. We are more powerful when we work together under one united mission,” - Isadora Chesler, VP/Director of Video Production, RPA.
4. Look at things with a fresh perspective
No matter what our titles are, we can all be creative. Look at each task with fresh eyes and approach it in a new and innovative way.
- “From day one, I didn’t see the glass as half-full or half-empty. I wanted to redesign the glass,” - Chloe Gottlieb
5. Encourage and empower other women
As women, it’s essential we support each other and push each other to take risks. Don’t just find your voice, but encourage others to do the same.
- “If women don’t see themselves as leaders, maybe the solution is simply telling them they are… If you think someone is doing a great job, tell them, because they just might need to hear it,” - Krystle Mullin, Associate Creative Director, RPA.
- “#seeitbeit isn’t just about finding your confidence. It helped empower me to help others find their confidence,” -Carrie Dunn, Senior Writer, 72andSunny
- “Do you know a hero? Tell her and then tell everyone,” - Krystle Mullin
- “Jump. You have a soft pile of women to land on.” - Amina Halim
6. Believe in yourself
Don’t underestimate yourself; you are much stronger than you think. Find your voice and allow yourself to realize your full potential.
- “Men will apply for a job when they are 60% qualified. Women will apply when they are 100% qualified…however, women underestimate their abilities by 30%, which means they won’t go after a job until they are 130% sure they are qualified!” - Carrie Dunn
- “You have to find your inner voice before you can lead others,” - Chloe Gottlieb
7. You don’t need to be a bitch to be a leader
Don’t be a bitch; be bold, be brave, be a fearless leader.
- “Women are naturally nurturing, good listeners…if you want to be a good leader, be more of a woman.” - Amina Halim
This passionate group of women led an evening of honest conversation aimed at enacting change in the advertising industry and in building a community of women who support each other and encourage diverse thoughts and opinions.
This article was originally published on Medium.
Women in Advertising
Posted By Emily Hope,
Monday, March 26, 2018
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Earlier this year, we were thrilled to come across an ultra-fresh Instagram feed: @lin_marty, Linda (Lin) Marty's photography page. The instagram feed is beautifully designed, screams BOSS LADY, and has beautiful, bohemian portraits of many our ad friends. After a bit of research, we were even more elated to learn the message behind these gorgeous images.
Pose&Focus: Women In Advertising is Lin's personal passion project, dedicated to highlighting women in the advertising industry through interviews and creative expression. The imagery is a creative portrayal of who they are beyond the corporate meetings, events, and brands they work with. Their stories will be honest, comical and informative that look to inspire all female professionals within the industry to thrive.
"Having been in the business for over a decade, I found it very important for women (and men) to support female leadership in our community and industry," says Lin. "Especially with our current political climate, this mission is more important to me than ever before. I want our female readers to know when they come here they will get solid advice and actionable steps that they can use to elevate their own careers."
Photos: Lin Marty Photography
View the entire series at linmartyphotography.com. Nominations for Pose&Focus Vol. 3 are open until April 2. Nominations must be female, located in Los Angeles, and currently work in the advertising industry (agency, sales, ad tech, production, etc.) with at least three years of experience. Contact Lin for more details.
About Linda: Linda is founder, creative director, and photographer of Lin Marty Photography. She is dedicated to supporting influencers, creative entrepreneurs, and boutique businesses to discover, define, and elevate their digital brand identity through beautiful and professional portrait and product photography. Prior to becoming a photographer, Linda worked in advertising, most recently at Canvas Worldwide as VP, Director, Digital Investment.
The series is supported by makeup artist, Julia Alexander, and body paint artist, Scott Richards.
Women at Work
Women in Advertising