The automotive industry is seeing major shifts: dealerships moving their businesses online, demographic changes toward younger and first-time buyers, and automobiles being viewed as the safest and most predictable way to get around. With media consumption
at an all-time high as consumers continue to work from home, join us to learn how automotive manufacturers and dealers are redefining their creative messaging, marketing mix, and attribution models to drive their business forward.
We'll discuss how the industry is adapting to this new world, what manufacturers are doing to adapt their business, and the move dealers have made to react to the new form of consumer demand, including contact-free sales approaches and digital retailing.
Will we end up with search, click, and drive? Find out what industry leaders are planning for.
*Additional speakers to be confirmed
Executive Director, Communication
VP, Western Advertising Sales
EVP, Penske Motor Group
President and General Manager, Longo Toyota
EVP, Chief Digital Officer
VP, Lexus Marketing
Toyota Motor North America
Varela Auto Group and All Star Dealerships
Managing Partner, US Media Director
VP, Marketing Communications and Media
Nissan North America
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MEET THE COMMITTEE
ThinkLA events are organized with the help of industry professionals. Many thanks to this committee:
Co-Chair: Shane Dwyer, Head of US Automotive, Snap
Co-Chair: Matt Smart, VP, Automotive Analytics, EDO Inc.
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Andrew Derr, Media and Platform, Senior Sales Leader, Amazon
- Matt Sganga, LA Sales Director - Auto, Pandora
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