Advanced TV Breakfast presented by Spectrum Reach
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Advanced TV Breakfast presented by Spectrum Reach

REGISTRATION IS CLOSED

4/26/2018
When: Thursday, April 26, 2018
8:00 AM - 11:00 AM
Where: Beverly Hills Hotel
9641 Sunset Blvd
Beverly Hills, California  90210
United States
Contact: Olivia Christian
310-876-0650 x 226

« Go to Upcoming Event List  

Advanced TV is more than a buzzword, but some still have trouble explaining what it is and why it should be an integral part of marketing and media efforts. It goes beyond the traditional thinking of what “television” is, marrying the complexities of digital video, targeting, and buying with the scale and reach of linear television. With increasing fragmentation of video content distribution and consumption, marketers and advertisers need to evolve how they leverage Advanced TV to target, engage, and measure the impact of campaigns. Join us to learn more about Advanced TV, why it matters, and how various players are leveraging its capabilities.

Key Takeaways:

1. Gain deeper insight into the Advanced TV landscape: multi-consumption channels, TV viewership data and behavior, addressable TV, programmatic TV, connected TV

2. Gain understanding of how Advanced TV is paving the way for better cross-screen measurement, analytics, and attribution

3. Learn how brands and advertisers are leveraging Advanced TV to become smarter marketers

 

SPEAKERS



Jeffrey Boehme (bio)
SVP, Television Research
comScore
Jason Croddy (bio)
VP, Group Account Director
Canvas Worldwide
Asaf Davidov (LinkedIn)
Director, AdSales Research
HULU
Robert Hayes (bio)
EVP, Digital Marketing
NBC Universal

 





Bill Herman (bio)
Director, Digital Sales
Spectrum Reach

Omara Hernandez
 (LinkedIn)
SVP, Media Director
Canvas WorldWide

Ryan King
 (LinkedIn)
VP, Research
Samba TV

Julie Piepenkotter
 (bio)
EVP, Research
FX Networks

 

 
Jessica Ruggeri Houge (LinkedIn)
SVP, Digital Client Solutions
Nielsen
Matt Schimdt (bio)
Regional VP, Agency Development
SpotX
Andre Swanston ( LinkedIn)
CEO/Co-Founder
Tru Optik

 


SCHEDULE

8:00 AM Registration Opens/Networking
9:00 AM Breakfast/Program
11:00 AM Program Concludes



TICKETS 

Earlybird
Individual Tickets

Earlybird
Tables of 10
(limit two per company)

Individual Tickets Tables of 10
(limit two per company)
Late/Walk-in

Member $95 $900 $120 $1,200 $160
Non-Member* N/A N/A $150 $1,500
$200


* Not a ThinkLA member? Join today to purchase tickets to member only events and get up to 30% off event registration.

 


THANK YOU TO OUR SPONSORS



Presenting Sponsor

https://www.spectrumreach.com/


Supporting Sponsor

http://alphonso.tv/
https://www.samsung.com/us/business/samsungads/
https://www.spotx.tv/


Sponsor

http://adworks.att.com/



MEET THE COMMITTEE

ThinkLA events are organized with the help of industry professionals. Many thanks to this committee: 

Co-Chair: Kyle Carpenter, Programmatic Solutions, Samsungs Ads
Co-Chair: Megan Amic, Director, Media Strategy Media & Sponsorship, GMO AT&T

  • Joanna Avery, Director, Digital Distribution, Modi Media
  • Marty Dehler, Senior AE, Hulu
  • Brook Hauge, Strategy Supervisor, Canvas Worldwide
  • Julian Mintz, WC Ad Sales, Roku
  • Bennett Ng, Ad Operations Manager, Pluto TV
  • Laura chneider, Samba TV 



CANCELLATION & RETURN CHECK POLICY

To cancel an event registration and to receive a refund (less a 3% processing fee), contact our office in writing at events@thinkla.org no later than 3 business days prior to the event date at 5:00PM PDT. No refunds will be issued after this time period. A $15 Return Check Fee will be assessed on any dishonored checks.

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