Paid versus Earned Creative
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Paid versus Earned Creative

#ThinkLearnDo

10/1/2019
When: Tuesday, Oct. 1, 2019
6:30 pm - 9:30 pm
Where: ThinkLA
3535 Hayden Ave
Suite 300
Culver City, California  90232
United States
Contact: Jacqueline Watter
310-876-0650 x 239


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Due to capacity limits, we ask companies to send no more than five employees to this event. To send more, please reach out to our Membership Manager, Jacqueline Watter, at jacqueline@thinkla.org to discuss an exception.

 

About this class: In the last 10 years, it has become imperative that advertising creatives understand the ins and out of earned media to help their work stay competitive. In this session you will learn the principles of earned media, as well as how to make small changes in the way you approach your work to make it as creative and relevant as possible.


Who Should Attend? Creatives looking to become swiss army knives within their agency. 


Class Benefits: 
Learning how to use creative skills to develop killer earned media campaigns.


What to Expect: The new demand on creatives is to be able to understand the world of earned media and create work that drives earned coverage. The best creative minds can easily shift to that mindset with a little bit of information about what an earned campaign requires.


Key Takeaways:

  • An understanding of how earned media works and how to use a strong creative mind to leverage campaigns within it
  • A shifted mindset around how flexible creative campaigns can be

Instructors



Luis Camano (bio)
Chief Creative Officer
Key Activations
Francesca Greggs (bio)
Director of Creative Strategy
Edelman

SCHEDULE

6:30 PM Doors open, Networking Mixer, Light dinner/beverages served
7:00 PM 
Class begins
8:30 PM | Q&A and Discussion
9:30 PM | Class concludes



Pricing

 
Member
Non-Member*
Regular
$55
$75
* Not a ThinkLA member? Join today to purchase tickets at the member rate

CANCELLATION POLICY

To cancel an event registration and to receive a refund (less a 3% processing fee), contact membership@thinkla.org no later than 3 business days prior to the event dateNo refunds will be issued after this time period.

 

Safe Space

This is a safe space.  ThinkLA does not tolerate harassment of any kind. 

If you find yourself in a situation where you feel uncomfortable, or you see something that needs attention, please find a ThinkLA staff members and we will help you immediately. 

Together, we can support each other and make our community and world a better place.

Not A Member?Join now

310.876.0650
3535 Hayden Ave. Suite 300
Culver City, CA 90232