Due to capacity limits, we ask companies to send no more than five employees to this event. To send more, please reach out to our Membership Manager, Jacqueline Watter, at firstname.lastname@example.org to discuss an exception.
Who Should Attend?
Creatives looking to become swiss army knives within their agency.
Learning how to use creative skills to develop killer earned media campaigns.
What to Expect:
The new demand on creatives is to be able to understand the world of earned media and create work that drives earned coverage. The best creative minds can easily shift to that mindset with a little bit of information about what an earned campaign requires.
- An understanding of how earned media works and how to use a strong creative mind to leverage campaigns within it
- A shifted mindset around how flexible creative campaigns can be
Chief Creative Officer
Director of Creative Strategy
6:30 PM | Doors open, Networking Mixer, Light dinner/beverages served
7:00 PM | Class begins
8:30 PM | Q&A and Discussion
9:30 PM | Class concludes
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