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About this class: In the last 10 years, it has become imperative that advertising creatives understand the ins and out of earned media to help their work stay competitive. In this session you will learn the principles of earned media, as well as how to make small changes in the way you approach your work to make it as creative and relevant as possible.
Who Should Attend? Creatives looking to become swiss army knives within their agency.
Class Benefits: Learning how to use creative skills to develop killer earned media campaigns.
What to Expect: The new demand on creatives is to be able to understand the world of earned media and create work that drives earned coverage. The best creative minds can easily shift to that mindset with a little bit of information about what an earned campaign requires.
- An understanding of how earned media works and how to use a strong creative mind to leverage campaigns within it
- A shifted mindset around how flexible creative campaigns can be
Chief Creative Officer
Director of Creative Strategy
6:30 PM | Doors open, Networking Mixer, Light dinner/beverages served
7:00 PM | Class begins
8:30 PM | Q&A and Discussion
9:30 PM | Class concludes
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