How to be Famous Workshop
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How to be Famous Workshop

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When: Tuesday, Dec. 10, 2019
6:30 pm - 9:00 pm
Where: Hawke Media
2231 South Barrington
Los Angeles, California  90064
United States
Contact: Challoi McCuller
310-876-0650 x 226

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How to be Famous (In 6 easy steps) is a 90-minute workshop for agencies, designed to identify the basic levers that can be pulled to create great work that gets the attention of the press and potential new clients. Using examples of work covered by journalists, the workshop will identify and explain the six steps to creating newsworthy campaigns.

Who Should Attend?

This workshop is designed for creative agencies looking to build PR into the DNA of their team. It includes a 60-90 minute interactive presentation, along with a half-hour development session where teams will run current projects through these steps and receive feedback. 

What to Expect:

  • how to identify whether or not they have created a story worth telling
  • what reporters are looking for
  • how and when to engage a PR team


Jeff Sweat (bio)
Sweat + Co.


6:30 PM | Doors open, Networking Mixer, Light dinner/beverages served
7:00 PM | Class begins
8:00 PM | Q&A and Discussion
9:00 PM | Class concludes



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