Motor City West at the LA Auto Show
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Shaking Up The Auto Industry: How Innovation and Change is Driving Marketers To Think Differently

When: Wednesday, November 19, 2014
12:30 - 6:30 PM
Where: Los Angeles Convention Center
1201 S Figueroa St
Los Angeles 90015
United States
Contact: Blake Laufer
310-876-0650 x226

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Motor City West at the LA Auto Show presented by Yahoo!

Shaking Up The Auto Industry: How Innovation and Change Is Driving Marketers To Think Differently

Join us for a deep dive into the c­urrent and future market trends of auto shoppers, and new automotive design and technologies that will ultimately reshape the automotive landscape, including such topics as:

  • Who is redefining the marketing model?
  • Just what is a luxury car today?­­
  • Alternative energy and technology: impact on cars a­nd the LA landscape


Karl Brauer (Bio)
Senior Director of Industry Insights
Kelley Blue Book

Steven Center
VP, Environmental Business Development Office
American Honda Motor Co, Inc.

Mark Dipko (Bio)
Director, Corporate Planning and Strategy
Hyundai Motor America

Ed La Rocque  (Bio)
National Marketing Manager, Fuel Cell Vehicles
Toyota Motor Sales, U.S.A., Inc.

Philippe Martinez (Bio)
Senior Creative Consultant

Phillip McDonnell (Bio)
Client Director, Strategy

Güvenç Özel (Bio)
Technology Director
IDEAS-UCLA Architecture and Urban Design

Larry Vincent (Bio)
Co-Founder & Chief Branding Officer
UTA Brand Studio


About Motor City West:
The 2014 Motor City West conference will take place on Nov. 19 at the Los Angeles Auto Show. The half-day conference will focus on the latest trends and topics transforming the way auto brands sell to consumers.


Motor City West annually gathers more than 500 professionals from top advertising agencies and media companies to connect with marketing leads from major automotive brands. The LA Auto Show Press and Trade Days gather the marketing and advertising leads from virtually every major auto brand around the globe. Plus, as one of the world’s top cities for automotive advertising, the LA Auto Show already attracts nearly 3,000 advertising and marketing executives.





12:30 PM  Registration & networking
1:30 PM  Speaker Presentations
5:30 PM  Cocktail Reception
6:30 PM Event Concludes

Member-10 ticket bundle  Non-Member*
Through 10/5 $150 $1350 $200
Through 11/14 $175 N/A $225
At the door $250 N/A $250

*Not a thinkLA member? Join today to attend member only events
and get up to 30% off event registration.


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