AdU Grad: RTB/Programmatic
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When: Tuesday, November 4, 2014
6:30 - 9 PM
Where: Rubicon Project
12181 Bluff Creek Drive
4th Floor
Playa Vista, CA  90094
Contact: Blake Laufer
310-876-0650 x226

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So are robots replacing people?


Technology is changing the media-buying landscape. The term "programmatic" is growing in popularity but often lacks consistent definition. This class will provide a top line overview of what programmatic is and what it isn't. We'll answer the following questions:
  • What is programmatic? Is it the same as real-time bidding?
  • Why does programmatic matter?
  • How are programmatic technologies being used by media buyers and sellers today?

Trent Beckley (Bio)
Director, West Coast Sales, Buyer Cloud
Rubicon Project

Ed Carey (Bio)
VP, National Sales
Rubicon Project

Jennifer Dodez (Bio)
Account Director - Programmatic Solutions

Michael Gellar
Sr. Director - Central, West, & Canada Head of Sales, Buyer Cloud
Rubicon Project

Elvin Kawasaki (Bio)
VP Digital Group Account Director

If you’re looking for a deeper dive into programmatic, then join us on 10/23 for our Programmatic Summit presented by IAB and thinkLA in association with eMarketer!

6:30 PM
Registration & light dinner
7:00 PM Program and Q&A
9:00 PM Program Concludes

Member Non-Member
Through 10/19 $50 $65
Through 10/31 $60 $75
At the door $80 $80

About AdU and AdU Grad Classes

AdU classes are perfect for junior-level professionals, professors and college students. Each class gives a broad introduction to the various departments within an advertising agency and how they work together to create great advertising.


AdU Grad classes are tailored for mid- to senior-level managers. These classes offer a deeper dive into specific topics and also provide professionals the tools needed to become even better managers.


For more information and a general schedule of classes, click here.

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