MultiVu Creative’s Ideation Workshop
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MultiVu Creative’s Ideation Workshop

When: Tuesday 5/24
5:00PM - 8:30PM
Where: 2901 28th Street
Santa Monica, California  90405
United States
Contact: Martin Aranda

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During this interactive workshop, attendees will be divided into groups and tasked to create a video concept based on the client's creative brief. The winning concept will be created and developed into an animated short in MultiVu's office in New York.


The client? thinkLA. The task? Create the concept for thinkLA's 10-year anniversary animation video. The concepts should highlight the last 10 years of advertising in Los Angeles, past & current trends, and anything else that encompasses advertising from 2006 - 2016.




Request deadline: 5/20 at 5 PM

Individual ticket: Free


Eat, drink, and mingle (the eating and drinking continues throughout the evening)
5:50PM You will be broken into your groups and given some background materials including the client’s creative brief, clients budget, and a production cost breakout
6:00PM Meet your clients and some other important people. thinkLA will give you a high level introduction of what they are looking for in their video production and the creative team from MultiVu will explain the task at hand.
6:30PM Brainstorming time! You’ll be sent into breakout rooms with your groups and begin the ideation process. Come up with at least 3 concepts that you all agree are strong and fit within the budget and while fulfilling the client’s wants and needs.
7:00PM Judging round 1 – Client will review your 3 concepts and choose 1 for you to elaborate on
7:20PM Final stage, elaborate on your chosen concept and prepare your pitch.
8:00PM Time is up, the client is getting are antsy! It is time to pitch your idea.
8:30PM Winner is announced, prizes awarded. Boom, you’re a creative genius!


More about MultiVu: MultiVu Creative is a full service Creative Production company headquartered in Manhattan. It’s a wholly owned division or PR Newswire and the combined entities provide its clients with premium communication services. At the heart of MultiVu Creative is its ideation services. We help our client’s unearth the stories that make them unique to audiences. And then we figure out how to express those stories visually—separating them from their competitors and helping to establish them as thought leaders within their respective industries.

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