Publicis Media Exchange
Karyn Johnson, President, Programmatic at Publicis Media Exchange (PMX), spearheads programmatic strategy, capabilities and operations across Publicis Media brands. Karyn's eye for innovation, paired with her depth of experience in the digital, media and ad tech spaces, helps her to lead Publicis Media fearlessly into the future programmatic world on behalf of its clients.
At PMX, Karyn is focused on supporting the agency Programmatic, Digital and broader Investment teams across Starcom, Mediavest|Spark, Zenith and Optimedia|Blue 449. Karyn drives Publicis Media's capabilities forward in programmatic areas such as Investment, Talent, PMP's, and Data and Platforms, as she is working to further advance programmatic offerings and develop capabilities across the network. She has already led the development of a preferred private marketplace, developing a unique offering for Publicis Media clients and offering differentiation for the network.
With over 15 years of industry experience, Karyn has led innovative campaigns on strategy, digital and ad tech development teams, continuously expanding her knowledge, qualifications and ambition. In her previous role at Optimedia as EVP, Managing Director – Digital, Karyn was instrumental in developing strategic relationships with leading media, data and technology companies for the agency. She constantly challenged her clients to think differently, and led Optimedia client T-Mobile to become one of the most digitally savvy brands in the market. T-Mobile's early adoption and significant presence in the programmatic space is in large part thanks to Karyn's leadership and vision.
Prior to holding positions at Publicis Media and Optimedia, Karyn held roles at Razorfish in Seattle along with Arnold and Mullen on the East Coast, developing a holistic background with extensive knowledge in strategy, digital, programmatic and automated media, monetization strategy and digital operations.
Karyn and her husband enjoy a love for live music and own a venue, the High Dive, featuring live music six nights a week. She has two young daughters, Taylor and Payton, and has recently moved from Seattle, WA to New York.