Who is ThinkLA?

ThinkLA’s mission is to connect and inspire the Southern California marketing community.  Our goal is to facilitate business growth and promote the intellectual infrastructure for creativity. We bring together creators, buyers, and sellers, and help our members stay ahead of the curve and prosper in the rapidly evolving advertising ecosystem.

We do this by:

  • Creating dynamic thought leadership programs that deliver actionable insights at live events and through online networks

  • Providing quality networking opportunities that connect our community

  • Championing Southern California as the place where the best marketing work in the world is being invented

  • Fostering a welcoming community for diversity and growth opportunities for the next generation of advertising, marketing, and media leaders.

What are the IDEA Awards?

ThinkLA established the Awards in 2011 to celebrate the achievements of our community's advertising and marketing leaders. Our objective is to showcase exceptional creative, innovative and results-oriented work; and in doing so, increase our collective knowledge and inspire future success.

What are the dates of eligibility?

Work produced by and/or for a Southern California-based company and presented to the public in calendar year 2017. Click here for details.

What is the entry deadline?

Click here for the most up-to-date deadlines.

Can I submit the same entry in more than one category?

Yes, there is a limit of two (2) categories per entry. Please make sure the supporting documents are correct for each entry. If an entry is entered into more than 2 categories, additional entries will be removed from judging and fees will not be refunded.

Does it have to be paid media?


How do I submit my entry?

Please click here to register and follow the 3 easy steps to submit an entry.

What are the technical requirements?

You can find those details here.

Do you have any tips on what to submit in an entry?

Written submissions should be should be clear, concise, and free of jargon and exaggeration. Provide as many specific examples as possible. Videos are strongly recommended: create a video that captures the actual interactive and creative experience. Provide as close to an original user experience as possible.

What is your publishing policy?

All creative materials and briefs become property of ThinkLA. By entering work into the ThinkLA Awards you automatically grant ThinkLA the right to make copies, reproduce and display the creative materials and written information for educational and promotional purposes such as, but not limited to, the ThinkLA web site, newsletter, and the Awards Gala. Should your entry be selected as a finalist, ThinkLA will contact you to provide approved information and supporting materials for the Gala

What are the entry fees? What are my payment options?

Click here for fee and payment information.

Are there any discounts?

Yes, during the early bird period, entries are discounted.

What is the judging process?

Please click here for judging information.

How will I be informed if we are finalists?

Nominees will be notified via email March 30, and featured on ThinkLA's website. All finalists will be announced April 23.

How will I be informed if we win?

Winners will be announced at ThinkLA's Awards Gala on June 7 at the Beverly Hilton.

Please direct questions about the awards program, how to enter or nominate, judging or other details to awards@thinkla.org.

For technical help with the entry site, please contact 
support@icebergapp.com or @icebergapp on Twitter.

For more information about ThinkLA, 
click here.


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