Christopher Scuro Speaker
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Speaker Bio

Christopher Scuro
Digital Operations Director
Global Team Blue (GTB)

Chris Scuro joined GTB in 2013 as a senior digital planner for Ford Automotive and quickly moved up the ranks to run the Western U.S. digital strategy and now Digital Operations. Scuro is all about whole-picture campaign planning and development; he's spent the last 16 years finding new ways to leverage what digital does best, from deep understanding to speaking to the consumer. Scuro has brought his fresh perspective on digital and traditional media integration and operations to such diverse brands as Hilton Hotels, Power Automotive, Wienerschnitzel, Dole, KFC, California Avocado, Yamaha, and others.

Prior to joining Team Detroit, Scuro spent seven years with DGWB Advertising, where he built the interactive media department, and three years with Draft FCB. Scuro's passion for all things digital also led him to join think tank and app development house MEDL Mobile in 2011 as marketing director, overseeing campaigns for more than 100 apps including Encyclopedia Britannica, MNET, Marlee Matlin Signs, and With.



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