Greg Crockart Speaker - ThinkLA
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Speaker Bio

 
Greg Crockart
Business Director
Mirum Agency

Greg began his digital and mobile journey in London with pioneering UK interactive agency Hyperlink, and ahead-of-its-time digital currency, beenz. Realizing the importance of mobile’s role in digital marketing, he joined the world’s first mobile-focused agency, Flytxt in 2001—delivering mobile marketing programs for Pepsi, T-Mobile, Visa and other global brands. In 2003, he relocated to Seattle to bring Flytxt to the U.S. market along with anchor client AT&T where he led the mobile experience for AT&T’s TV voting sponsorships for American Idol, Dancing with the Stars and America’s Got Talent.

In 2011, Greg joined WPP, working at mobile specialist agency, Joule, where he led their Paramount Pictures business and gained over seven years of entertainment marketing experience. In October 2014, Greg was appointed CEO, North America for Candyspace, a leading cross-screen digital agency and new investment business for WPP. There he helped deliver programs across all screens from mobile to digital out-of-home for clients including Bloomingdale’s, Colgate, Dell and Riddell. In 2018, Greg moved to Mirum, WPP’s digital network, to lead their relationship with long-standing client, Qualcomm. Working in close partnership with Qualcomm’s internal digital marketing team, Greg and the Mirum team are responsible for developing, managing and maintaining Qualcomm.com—the epicenter of digital transformation for the tech pioneer.

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