Programmatic Summit 2017 Agenda
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8:30 - 9:30 AM

Networking Breakfast and Registration

9:30 - 9:40 AM

Opening Remarks

9:40 - 10:00 AM

Peoplematic: POV, Persuasion, Politics, and the Future of Automation 

There's been both angst and confusion about the impact of programmatic and the future relevance of humans in the advertising business. Over the past 24 years, Doug Weaver has worked with hundreds of digital ad companies over the wide arc of industry progress. In this brief, provocative keynote he spells out why - and exactly how - people will matter even more in the age of automation.

Doug Weaver, Founder and CEO, Upstream Group

10:00 - 10:30 AM

Demystifying AI 

A Deep Dive into the What, Why & How for Marketing & Media

Quentin George, one of the pioneers of programmatic as we know it, provides a clear framework for Artificial Intelligence as it relates to marketing, media and our day-to-day business lives. Following this level-setting presentation he sits down with Time Warner's CMO to discuss how brands are really thinking about AI.

Quentin George, Co-Founder & Principal, \UNBOUND\
Kristen O'Hara, CMO, Time Warner

10:30 - 11:00 AM

Commerce, Data and Advertising’s Final Frontier
Defining the Currency of Today’s Programmatic Marketplace

Industry consolidation and advertiser demand for better performance within the programmatic space is the new normal—and to some it feels like chaos. A closer look however signals new roles for commerce and data, and new opportunities for companies and individuals who get it right. In this session, Jay Sears, one of the creators of programmatic as we know it, takes the audience on a journey to advertising’s final frontier. Who wins and why? Find out as he shares his POV from the purview of his role leading the charge inside of Mastercard.

Jay Sears, SVP, Mastercard Ad Intelligence, Mastercard

11:00 - 11:30 AM 

Networking Break 

11:30 - 12:00 PM

Data-Driven Marketing: The End-Game of Automation
What does it mean, and how do we get there?

Creating personalized, consumer-centric digital experiences is the goal of programmatically transacted media, and data is the key. We all talk about “data-driven marketing," but what does it actually mean, how can all players in the value chain contribute to making it a reality - and most important, why should YOU care regardless of where you sit in that chain? This session will unpack what it takes for brands, agencies, media companies and their technology partners to become truly data-driven organizations, and share real-world creative examples that show the power of this end state.

Chris Pierantozzi, Executive Creative Director, Saatchi & Saatchi     
Oksana Hickok, Digital Transformation Strategy & Execution, Publicis.Sapient

12:00 - 12:30 PM

Why Connected TV is Here and Now 

TV has always been an incredibly effective advertising medium - and it’s about to get even better. As audiences rapidly shift viewing habits toward connected TV – or internet-enabled television – this offers an unprecedented opportunity to advertisers, bringing the precision of digital to the long-standing impact of TV. This session explores connected TV as the linchpin of a holistic media buying approach, enabling advertisers to plan screen-agnostic, consumer-centric campaigns, aligning their tactics to consumer behavior instead of specific channels.

Lorenzo Moreno, GM Business Development, Southwest Region, The Trade Desk


12:30 - 1:00 PM

Data Deep Dive: Segments, Models, Measurement and More

With nearly $4 billion of media spend being automated by 2018, it’s clear the industry will continue to be anchored by (and drowning in!) data. A solid understanding of data in both theory and practice is imperative. This session takes a deep dive into deterministic and probabilistic modeling, what we mean when we talk about universal, device and persistent IDs, as well as the role of data in driving cross-platform addressability at scale.

Ramona Gonzales, Principal and Owner, Ramona Gonzales Consulting

1:00 - 2:00 PM

Networking Lunch


2:10 - 2:40 PM 

Workshop 1

Transparency in the Programmatic Ecosystem

Ads.txt, supply path optimization, brand safety, domain spoofing, auction dynamics - these are just a handful of challenges and initiatives that we as an industry have been dealing with, particularly over the past year. Advertisers and publishers demand trust and transparency. And the ecosystem needs to deliver.

Marco Bianchi, Director of Exchange Partnerships and Analytics, OATH
Scott Messer, VP Content Channels, Leaf Group
Karin Mihkels, SVP West Coast Programmatic, Cadreon


Workshop 2

Programmatic For Broadcast Radio? Yes, we did.

With today’s advances in Programmatic Direct executions, why not add Radio into the marketing mix? Marketers continue to bulk up their DMP partnerships and CRM relationships, often overlooking the # 1 reach medium in America — broadcast radio. Get an inside look at how iHeartMedia’s SmartAudio combines the scale of broadcast radio with the targetability of digital. Learn how to leverage additional features such as real-time triggers like weather triggers and in-game sport scores to first party, social data, brands can target specific audience cohorts – just like you do with digital – at broadcast scale. It’s time for you to get smart about audio.

Ross Geier, SVP, Programmatic, iHeartMedia


2:45 – 3:15 PM

Marketplace Resources for the Fight against Fraud

Ads.txt, OpenRTB 3.0, TAG, Blockchain and Beyond

Dollars will flow to clean, well-lit places. How can sellers create them, and how can buyers find and evaluate them? Find out what resources exist in this endeavor and, more importantly, how they work together. Can the industry stitch together a “solutions stack” that will help obliterate fraud? What’s possible and what’s in the way?

Dennis Buchheim, SVP & General Manager, IAB Tech Lab
Jennifer Kyla Derke, Director of Product, Programmatic and Data at IAB Tech Lab
Leisha Bereson, VP, Group Director, Programmatic, CANVAS Worldwide
Marco Bianchi, Director of Exchange Partnerships & Analytics, OATH

3:15 – 3:45 PM

Busting Myths about Programmatic TV/Video

What’s Hype, Hyperbole, and What’s Actually Happening?

The answer is, more than you think. Three video pioneers shatter commonly held myths about automation and TV/Video. You’ll walk away with new ideas, and new data to help you, your team AND your clients understand the opportunity in this growing space.

Anna Bager, SVP & General Manager, Mobile & Video, IAB
Anne Frisbie, SVP, Global Programmatic & Brand, InMobi
Tal Chalozin, CTO & Co-Founder, Innovid

3:45 - 4:00 PM 


(Other Things That Go Bump in the Night) 

General Data Protection Regulation (GDPR) goes into effect May, 2018. While a European regulation, its reach (and penalties) extend far beyond the continent’s borders. If you think this won’t impact your business you are almost definitely wrong. Hear what it is and why it matters, even to companies doing business solely within the US.

Scott Cunningham, Digital Technology and Business Executive, Cunningham.Tech

4:00 - 4:15 PM 

Top 10 Programmatic Summit Takeaways Your Cheat Sheet!

Don’t miss this brief but important recap of the day, where Susan Franceschini, Executive Director, ThinkLA shares top insights and instantly actionable ideas from the across the day. Remember ‘cliff-notes”? These will be even better!

4:20 - 5:15 PM 

 Networking Cocktail Reception

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