Jim Baudino Speaker
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Speaker Bio

Jim Baudino
VP of Marketing and Business Development
Merry Jane Media

Jim Baudino is the VP of Marketing and Business Development for MERRY JANE MEDIA, the lifestyle and news media platform co-founded by Snoop Dogg in 2015. Jim has been instrumental in building the MERRY JANE brand since its launch, and he has made it his mission to educate the mainstream about the benefits of cannabis, which includes the creation of this ThinkLA event.

Prior to MERRY JANE, Jim worked at Toyota Motor Sales, where he oversaw national sponsorship and strategic partnership strategies for the Toyota line of vehicles. Through sponsorships of major events (music festivals, action sports leagues, marathons, etc) and athletes, he created unique 360 degree programs that engaged millions of consumers in unique and authentic ways, providing them with experiences that built brand affinity and drove purchase consideration. Along with multiple internal awards for innovation, Jim was the recipient of the auto industry’s prestigious Automotive News 40 Under 40 Award.

Jim holds an MBA from UCLA Anderson and a BSE in Industrial and Operations Engineering from the University of Michigan. In his free time, he enjoys traveling with his wife and two children.


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