JP Richards serves as Executive Vice President, Worldwide Marketing and Chief Data Strategist, Warner Bros. Pictures, a role to which he was promoted in June 2017.
In this role, Richards works closely with the film division’s head of global marketing on development, strategy and execution of Warner Bros. Pictures’ worldwide marketing campaigns. Richards brings an innovative and collaborative approach to his areas of oversight within Warner Bros. Pictures, including Worldwide Promotional Partnerships & Alliances, Strategy & Integrated Marketing, Digital Marketing & Media, Creative Content, Multi-Cultural Marketing, Branded Content and Marketing Services.
He also serves as Chief Data Strategist, overseeing data strategies, data-driven media, audience intelligence and new approaches to the use of data in marketing for all of the Studio’s film releases, including Warner Bros. Pictures and New Line Cinema titles.
Previously, Richards served as Executive Vice President, Worldwide Digital Marketing, Warner Bros. Pictures. Previously he oversaw the domestic and international digital teams and led groundbreaking campaigns for “Wonder Woman,” “Fantastic Beasts and Where to Find Them,” “Suicide Squad,” “Mad Max: Fury Road,” “San Andreas,” “Lights Out,” “Creed,” “Batman v Superman: Dawn of Justice,” “The Conjuring 2,” “Central Intelligence” and “The LEGO Batman Movie.” In this role, he established new and strategic relationships with key partners, such as Google, Snap, Facebook, Oracle and other key marketing and technology partners. He has also spearheaded data-driven marketing efforts across Warner Bros. and Time Warner, serving as a key leader in this area of opportunity and growth for the Studio.
Richards joined Warner Bros. Pictures in January 2015. Prior to that, he spent 12 years at Universal Pictures, most recently as Senior Vice President, Digital Marketing, where he led digital campaigns for the “Bourne,” “Fast and Furious” and “Despicable Me” franchises, to name a few.