Mark Potts
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Judge Bio

Mark Potts
Head of Insights

Mark joined Mindshare’s New York office in 2007 and leads the Business Planning & Insights unit – covering business, brand, consumer and cultural insights.

Mark’s role includes leading strategic insights projects to help clients decipher how to steer their brands and businesses, how and where to talk to consumers in today’s fast changing marketing environment, and how to respond to societal and cultural shifts. He also leads the agency’s thinking on planning philosophy, and runs a small data science team building the insights tools of the future. He works across all Mindshare’s major clients including Unilever, American Express, Facebook, Chanel, General Mills and Volvo.

Before joining Mindshare, Mark was a Senior Consultant at The Futures Company, one of the world’s leading strategic marketing consultancies.

Mark graduated with Honors from Oxford University, with a B.A. in Psychology, Philosophy and Physiology.


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