Julie Piepenkotter is Executive Vice President of Research for FX Networks, and oversees all facets of program, digital, and consumer research for FX, FXX and FXM.
Based in Los Angeles, Piepenkotter joined FX as Senior Vice President of Research in 2009 and was promoted to Executive Vice President in 2013. Piepenkotter is currently responsible for all aspects of program, consumer, and digital research for FX Networks.
Piepenkotter plays a leading role in providing analysis and insights that enable internal FX and 21st Century Fox constituencies to better understand and manage the rapidly evolving media ecosystem. She was involved in establishing FX as the first network in the industry to utilize Live+3 time-shifted ratings data as the initial standard for press and industry consumption – a standard which many other networks adapted soon thereafter. Piepenkotter also works closely with other business units of 21st Century Fox on coordinated special projects and research initiatives, including insights into consumer behavior and trends that advance the company’s overall corporate strategies. During her tenure at FX, Piepenkotter has become one of the industry’s most respected and trusted senior research executives.
Prior to joining FX Networks, Piepenkotter spent 20 years working at The Walt Disney Company, most recently as Senior Vice President of Research for the Disney ABC Television Group in charge of program research for ABC Family, SOAPnet and consumer insights across the Disney ABC television portfolio. She began her career as a media buyer and planner with The Leo Burnett Company in Chicago.
Piepenkotter received a bachelor’s degree (cum laude) from Loyola University of Chicago, majoring in communication studies and minoring in philosophy.