Lisa Materazzo is Vice President of marketing for the Lexus Division of Toyota Motor North America (TMNA). She is responsible for allLexus marketing activities, including advertising, media, retail innovation, digital marketing, incentives, auto shows and experiential marketing, and motorsports.
Prior to her current role, Lisa served consecutive vice president and general manager roles in marketing for the Toyota Division. As General Manager of media strategy and engagement, she led Toyota’s media planning and buying efforts, and on-line and off-line consumer engagement, including experimental marketing and Toyota’s digital marketing platforms. As Vice President of Toyota vehicle marketing and communications, she was responsible for the development of product and brand marketing strategies as well as creative assets, product and sales training, and the Toyota Dealer Association.
Before joining Toyota Motor Sales, Lisa served as the automotive category Marketing Director for AOL. Prior to that she served as Vice President of marketing for Build-A-Bear Workshop’s automotive-themed toy retailer, Ridemakerz, where she over saw marketing, social media, PR, and business development activities.
Lisa began her career at Toyota in 1998 as a senior product planner and held several subsequent positions at the company. As National Marketing and Communications Manager for Scion, she was responsible for advertising, media, and digital marketing. She was also previously the National Manager of long range market planning and the Product Planning Manager for Toyota trucks.
Lisa earned the Interactive Advertising Bureau’s digital media professional certification in 2013. She has a Master of Business Administration and Bachelor of Science in marketing from Binghamton University in Binghamton, N.Y.