The basketball court was just the beginning for retired NBA Champion Matt Barnes whose 14- year career included roles on the Golden State Warriors, Los Angeles Lakers, and the Los Angeles Clippers to name a few. Having studied History at UCLA, the Sacramento native has entered the investment world as an entrepreneur with a bold vision that pushes all boundaries.
In response to the legalization of Cannabis and the disproportionate criminalization in urban communities, Matt launched SWISH. The
brand strives to educate the global population on the health and wellness benefits of CBD + THC and will create economic opportunities for marginalized populations. Recognizing the power of a diverse portfolio, Matt is also coowner of a men’s grooming line (HUE), a flower
boutique (OLDVINE), Very Tall Productions, a juice bar chain (LIQUIDOLOGY) and an NBA licensed bedding line (ACTIVE DREAMERS) that allows the league’s biggest fans to decorate their rooms like a pro.
Further demonstrating his dedication to improving the lives of others, Matt founded Athletes Vs. Cancer (AVC) in honor of his
mother Ann who lost her battle to the disease in 2007. With a mission to provide patients and their families with resources to allow them to
fight, AVC partners with research institutions and celebrities to enhance public awareness of innovative treatment methods with the ultimate goal of prevention.
Known for a fierce, competitive spirit on the court, Matt is no stranger to a challenge. While navigating the roadblocks of a very public life, retirement is just the beginning. His authenticity and compassion set the stage for a powerful story where success belongs to those who give their all.