Melissa Weiland Speaker
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Speaker Bio

 
Melissa Weiland
Managing Partner, Us Media Director
GTB

Melissa is a proud graduate of Michigan State University with a degree in Marketing. She began her career at Y&R as an assistant media planner working on Lincoln and quickly fell in love with Media, Detroit andAutomotive. After two agencies tried to transfer her to California, she rolled the dice one more time to stay in Detroit and work for Publicis at the dedicated media agency for General Motors(GM Planworks|Starcom). For 10 years, she lived and breathed Chevrolet in various media roles from planning to strategy to multicultural and leadership. When GM shifted their media business to Carat, she moved over as the Media Director on Cadillac and was quickly elevated to lead the Buick and GMC media business. In 2017, she came back to her WPP roots where she now leads the Ford U.S. media team at GTB (Global Team Blue –a dedicated Ford agency built from the best of WPP agencies).

She and her husband (Doug) live in Northville, MI with their two children, Jackson (13) and Kate (10) who keep them very busy with downhill ski racing and travel soccer. While Detroit is their home, the mountains are their happy place and you can find them out West multiple times a year for family ski trips.

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