Randy Shaffer is the Senior Director and Xbox Advertising lead at Oath, a Verizon company. For more than a decade, Randy has specialized in connecting brands with highly-engaged audiences across Xbox 360, Xbox One, Xbox LIVE, and Xbox on Windows.
In his role, Randy has served some of the biggest brands in the auto, entertainment and game publishing industries including Toyota, Disney, Activision / Blizzard, Electronic Arts (EA), Hulu, Netflix, etc.. To promote Disney’s TRON movie, Shaffer helped Disney develop the world’s first Kinect-enabled advertisement. His work also includes campaigns for such prominent brands as Lexus, Honda, KIA, Nissan, Hyundai, Nike, Ubisoft, Sega, T-Mobile, Microsoft, Sony Pictures, Fox, Paramount, Lionsgate, and Procter & Gamble.
In addition to his passion for work, Shaffer is a gaming enthusiast with more than 61,000 Xbox achievements and collection of about 50 custom Xbox’s. His 7 year old son is a Rocket League Master level.
Prior to Oath, Shaffer worked for Microsoft and advertising agencies Foote Cone Belding, RPA, Starcom Media Vest Group (SMG) / Play, a Denuo Company. A native of southern California, Shaffer holds a BA in Advertising Account Management from Chapman University in Orange County. When he is not working, Shaffer enjoys spending time with his son, playing video games, or road cycling.