Director of Marketing
Mazda North American Operations
Eric Watson is the director of marketing for Mazda North American Operations (MNAO). Watson oversees all U.S. brand communications, advertising, digital media, customer relationship management and marketing analytics.
In his seven years with Mazda, Watson has held various key management positions in retail marketing, branding and overall marking communications. Under Watson’s direction, Mazda was able to re-launch its CPO program in 2010 with a 300 percent growth in sales. Most recently, Watson led the successful launch of Mazda’s Driving Matters brand campaign.
Watson has a wealth of knowledge in the automotive industry, with more than 20 years of experience under his belt. Prior to joining Mazda in 2009, Watson worked for Ford Motor Company and later joined Jaguar Land Rover North America.
Watson earned his bachelor’s degree in marketing from Brigham Young University.
He is resides in Aliso Viejo, California with his wife and three boys.