As Vice President of Global Partnerships at AEG Worldwide, Vanessa Shay is charged with identifying unique opportunities for national brands to access AEG's world-class sports and entertainment properties and venues. Combining various experiential elements with traditional and non-traditional sponsorship benefits, she has helped top brands develop and implement programs that routinely generate consumer buzz and positive ROMI. AEG’s corporate partners include mega brands such as Coca-Cola, Delta, Microsoft, Nike, Toyota, Anheuser-Busch, Frito-Lay, Harman JBL, and American Express. AEG is the world's leading sports venue and live entertainment company. With offices on five continents, AEG operates through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts. AEG entertains more than 100 million guests annually.
A graduate of Michigan State University, she joined AEG in 2008 after a 4 year stay at Taubman Centers –a luxury shopping center developer/REIT-as Manager of Corporate Partnership. At Taubman she was charged with identifying unique opportunities for national brands to access the upscale and highly desirable customer base in Taubman’s elite shopping destinations. Prior to that she had and a brief stint with the Michigan Lottery's marketing and sponsorship division as Sponsorship Coordinator managing the Bureau’s professional sports team sponsorship deals. Shay started her professional career at Washington and Chicago offices of Fleishman-Hillardpublic relations on the consumer marketing team.
Leadership/Awards, Shay joined the Michigan State University Communication Arts and Sciences College Alumni Board of Director in 2016. Within AEG, Vanessa, serves as an executive leader in the AEG Women Leadership Council. She was recently elected to the Sports Leaders Under 40 Award 2018 Class and completed Dartmouth’s Tuck School of Business’ elite Women Executive Leadership Program.
Philanthropic, Shay sits on Board of Directors of Women in Sports and Events “WISE” Los Angeles chapter and the WISE National Corporate Development Committee-the leading voice and resource for professional women in the business of sports and events.
Vanessa currently resides in Los Angeles with her husband Jack and two children Ava and Tanner.