ThinkLA is a Media, Marketing, and Advertising Collective with a mission to connect, inspire and educate the LA marketing community.
Who We Are
In July 2006, three leading organizations in our industry – the Los Angeles Advertising Agencies Association, the Ad Club of Los Angeles and the Magazine Representatives Association – merged to create a new organization called ThinkLA. ThinkLA is a nonprofit, mutual benefit 501(c)(6) trade association. ThinkLA was born to promote Los Angeles as a world center of creative thinking and innovation in marketing and media and to bring more clients and talent to the region and we are proud to say that we couldn’t do that without our talented ThinkLA staff and devoted Board and Committee.
Our Mission
ThinkLA’s mission is to connect and inspire the Southern California marketing community. Our goal is to facilitate business growth and promote the intellectual infrastructure for creativity. We bring together creators, buyers, and sellers and help our members stay ahead of the curve and prosper in the rapidly evolving advertising ecosystem.
We do this by:
• Creating dynamic thought-leadership programs that deliver actionable insights at live events and through online networks.
• Providing quality networking opportunities that connect our community.
• Championing Southern California as the place where the best marketing work in the world is being invented.
• Fostering a welcoming community for diversity and growth opportunities for the next generation of advertising, marketing, and media leaders. ThinkLA is the go-to resource for advertising, marketing, and media in Southern California, and we are building a legacy for future leaders in our industry.
Our Core Values
ThinkLA is diverse, innovative, and influential.
We believe that a diverse community brings more to the ideas we create and the work we do, and that brings necessary change to push our industry forward. We work to promote belonging, accessibility, and equity. We support and encourage diversity and its ability to create opportunities for all while building a longer table where every voice can be heard and appreciated.
We believe that being innovative is a catalyst for change. Our industry is built on ideas, and it is fresh thinking which propels us to create positive change for people and companies through unique shared experiences. We strive to constantly improve our relevance and be willing to embrace new ideas affecting our industry.
We believe that we can be influential in the lives of our members by supporting the industry in Los Angeles via content, inclusivity, and connections. We strive to remain a reliable resource, a thought leader, and a conduit to success for students, professionals, and companies in advertising, marketing, and media. We strive to be a lifeline for those in our industry who want to connect with the community.
What We Do
ThinkLA offers unique membership experiences, unparalleled networking and social activities, year-round professional development through our events and programs, volunteering opportunities and and industry events for charities like Ad Relief, and promotes relevant news and content for its members and over 14,000 newsletter subscribers.
Why We Do It
We believe that the best ideas come from collaboration. We showcase innovative and results driven interactive marketing. In doing so, we increase our collective community knowledge and inspire future success for the LA marketing community.