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Howard Moggs writes that agencies must shift from selling creative services to delivering measurable business outcomes.

In his Ad Age article, he argues that by focusing on solving specific client problems and demonstrating tangible results, agencies can differentiate themselves in a crowded market. This outcome-oriented approach not only builds trust with clients but also allows agencies to command premium pricing and foster long-term partnerships.

Moggs emphasizes that success lies in aligning agency offerings with client goals, thereby moving beyond traditional creative pitches to become strategic business partners.

https://adage.com/opinion/aa-agencies-must-sell-outcomes-not-creative-services/

Agency selection in reviews relies on your strategy and positioning.

Brands should be consistent in their activism. While many, like Target, have faced criticism for wavering in their commitment to social causes, others like Ben & Jerry’s have consistently supported their values since 2009. Gen Z values authenticity, expecting brands to stay true to their activism, regardless of trends or pressure. Brands that fail to do so risk losing public trust and being seen as performative.

We are all aware of the current discourse of (generative) artificial intelligence (AI) and its creeping universal use as the competing large language models gain steam.

This blog post shines a spotlight on Nina's journey, showcasing the transformative power of ThinkLA for young talents like her. It delves into the unique opportunities the organization offers to students—a chance to dive headfirst into the industry, gather insights, build networks, and nurture ambitions.

Having a support system made up of friends, family, and loved ones can be so beneficial for you since they are the ones who get you through the tough times, make the good times even better, or just feel safe to be around.

In this week's feature, we have Cristina Amaya, Co-Founder of Latinx in Gaming and Director of Dream Hacks Festivals, America.

Want to be the best you that you can be? Well, after taking care of your mind, you need to focus on your body! Physical wellness can take many shapes and forms, including keeping your body healthy by working out and getting exercise, taking into consideration what foods you put into your body and how they’ll affect you, and one aspect that people often forget has an effect on their physical well-being; taking breaks and getting enough sleep! So, if you watched our Wellness Wednesday series, or just stumbled upon our blog and were interested in the topic, read below for more resources to help you continue your journey to physical wellness!

In this week's feature, we have Juan Vaca, Co-Founder of Latinx in Gaming and a Story Director, Coalition Gears.

In this week's feature, we have Elaine Gómez, Co-Founder of Latinx in Gaming and a Senior Game Designer, Brass Lion Entertainment.

Our mind and body by themselves are strong, but together, they are even stronger. The way we maintain their connection is by first having a healthy mind. We do this by giving our minds a rest when we feel overwhelmed, finding ways to calm our minds and clear our thoughts, processing our emotions so they don’t take over our lives, and reasserting confidence in ourselves. This past month, we spoke about ways to keep our minds strong, such as practicing meditation and saying our daily mantras, as well as knowing when it’s time to take a break and how to master de-stressing. If you connected with these topics, and want to continue learning more about practicing mental wellness, read below for more resources!

In this week's feature, we have Isabel Rafferty, Founder and CEO, Canela Media.