Posted By Jasmin Mendoza, Wednesday, July 3, 2024
Industry leaders and enthusiasts convened at The Beverly Hilton for an insightful exploration into the core of entertainment marketing during ThinkLA's Entertainment Brunch, presented by Nexxen. The event, themed "Behind the Curtain," provided an in-depth examination of the elements driving successful campaigns from inception to execution within the dynamic industry.
Attendees were privy to exclusive insights from a distinguished roster of speakers, including Jon Purpura from United Airlines, Josh Greenstein of Sony Pictures Motion Picture Group, and Stacey Wilson Hunt, Contributing Editor at The Hollywood Reporter. Additional expertise was offered by Stephanie Gibbons of FX Network, Dana Flowers from Amazon MGM Studios, and George Leon, Founder & CEO of Cakewalk Entertainment.
Edvin Dapcevic, Head of Entertainment at TikTok, and Alex Sanger, EVP of Global Digital Marketing at Universal Pictures, illuminated the transformative impact of digital platforms on contemporary marketing strategies. Insights on leveraging digital influence to enhance brand narratives were also provided by Sam Steadman from MediaNug and leading content creator Juju Green.
Throughout the networking sessions, attendees exchanged ideas, fostering a spirit of innovation and collaboration.
Highlight Reel
Meet Our Committee Members:
ThinkLA events are organized with the help of industry professionals. Many thanks to this committee:
Co-Chair: Autumn White
Co-Chair: Michelle Kim, Vice President, West Coast, Ogury
- Rory O'Connor, Brand Partnerships Manager, TikTok
- Danielle Klein, VP, Brand Partnerships, Doing Things
- Frank Scherma, President, RadicalMedia
- Joe Shields, President, The Hollywood Reporter
- Marina Paganucci, Co-Founder and Managing Partner, UnicornCG
- Gregg Rubin, Director Business Strategy and Development, Goodway Group
- Sam Schoenholtz, VP, Industry Marketing and Events, DiGennaro Communications
- Bella Wadhwani, Associate Media Director, Zenith
- Kim Lewis, Sr. VP, West Coast & Midwest Sales, BET
- Maggie Perlich, Sr. VP, Brand & Agency Partnerships, Burns Entertainment
- Allison Mellon, VP, Entertainment, Fandom
- Vanessa Vigil, Chief Brand Officer, NGLmitú
- Sara Yazdani, Director, Media & Entertainment PR, Creativ Strategies
