The ThinkLA Video Brunch, held at the Skirball Cultural Center on September 5, 2024, was nothing short of insightful and inspiring. The theme, Impact and Vision: Mastering Fragmentation, Creative Delivery, and Measurement, provided a clear focus for the day's discussions, with Comcast Advertising as the presenting sponsor.
Key Takeaways from the Panels:
Panel 1: Fragmentation in Content & Consumption Panelists explored the shifts in consumer behavior as they move away from traditional TV to streaming platforms. Speakers from Roku, Comcast, and Xumo shared insights on how brands can better target their audiences across these fragmented platforms.
Fireside Chat: Creative or Branding Narrative Grace Teng, Partner + Chief Media Officer, Zambezi and LLC Matt Babazadeh, Head of Strategy, Zambezi, LLC dove into the art of crafting impactful and visionary creative. Their takeaways included always starting with the consumer and thinking of film as an entertainment opportunity.
Panel 2: The final panel dove into measurement techniques, exploring how brands can track the impact of their campaigns across fragmented media environments. With experts from Nexxen and Innovid sharing their thoughts, it was clear that actionable data is crucial for understanding ROI.
As the event concluded, attendees walked away with tangible strategies on how to navigate today’s media landscape. Our presenting sponsor Comcast Advertising and the additional sponsors—Nexxen, Innovid, Ampersand, and AdTheorent—made the event possible, providing invaluable insights into the future of video marketing. If you missed this event, be sure to stay tuned for the next ThinkLA gathering—registration opens soon!
Thank You to Our Sponsors
Meet Our Committee Members:
ThinkLA events are organized with the help of industry professionals. Many thanks to this committee:
Co-Chair: Leisha Bereson, Director, Media, Tubi
Co-Chair: Erika Loberg, Sr. Director, Advanced Tv, OpenX
- TaraLynn Marinho, Senior Manager, Roku
- Michelle Myler, Digital Director, NBCU
- Marina Paganucci, Partner, Entertainment and Games, August Leadership
- Webster Schelble, VP, West, EXTE
- Rhiannon Franz, CEO, RhiVive Marketing
- Darryl Hawes, Sr. Account Executive, Locality
- Ian Tattenham, VP of Sales & Strategic Accounts, Semcasting
- Derek Green, Account Executive, Disney Advertising
- Samantha Serigano, Advanced TV Account Director, Ampersand
- Ryan Johnson, Executive VP, Global Account Lead, Meta, Spark Foundry
