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Posted By Jasmin Mendoza, Thursday, April 13, 2023
The Gaming Brunch presented by Samsung Ads focused on the gaming industry's community, interactivity, and innovation. With over three billion gamers worldwide, the event explored how brands, marketers, and gamers can work together to tap into the gaming ecosystem. Key topics included the role of user-generated content in gaming for brand building, how Hollywood and gaming industries collaborate, and the recipe for creating cultural moments in gaming and sports. The event provided insights into how brands can leverage the power of gaming to create groundbreaking marketing campaigns, live experiences, and loyal communities.
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