Posted By Jasmin Mendoza, Wednesday, October 4, 2023
The event brought together thought leaders, industry experts, and seasoned professionals who shared their insights on innovative strategies, precise measurement, and effective content distribution. The key takeaway was clear: To succeed in today's ever-evolving video marketing landscape, you must be nimble, selective, and armed with data-driven insights.
One of the event highlights was the "FAST Roundtable: Ask Your Competitor," where industry leaders engaged in a candid discussion about the challenges and opportunities in the competitive streaming arena. It was a rare glimpse into the strategies that are reshaping the future of video content.
Nexxen took the spotlight, showcasing their cutting-edge innovations that are revolutionizing the way we consume video content. Their insights inspired attendees to think differently about the possibilities of video marketing.
Two panel discussions, "The Evolution of Video Strategy and Investment Approach" and "Currency and Measurement," provided a deep dive into the strategies and metrics that are driving success in the video landscape. These panels illuminated the path forward for marketers seeking to make an impact in this dynamic ecosystem.
The ThinkLA Video Brunch was a melting pot of ideas, innovations, and networking opportunities, leaving attendees inspired and equipped to navigate the ever-expanding video universe.
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Meet Our Committee Members:
ThinkLA events are organized with the help of industry professionals. Many thanks to this committee:
Co-Chair: Kyle Carpenter, Product Sales, Specialist, Amazon
Co-Chair: Michelle Myler, Digital Account Director, Peacock
- Sarineh Croft, SVP, Sales, Nexxen
- Darryl Hawes, Account Executive - Streaming, Locality
- Lisa Herdman, SVP, Executive Director Strategic Investment
- Robert McKenzie, VP Digital Strategy and Business Development, FOX Television Stations
- Stuart McLean, CEO, \FAST Studios
- Evette Mesrobian, Senior Director, Curation, AI Digital
- Rory O'Connor, Brand Partnerships Manager, TikTok
- Gregg Rubin, Director, Business Strategy and Business Development, Goodway Group
- Web Schelble, Head of Industry, Samba TV
- Patrick Stewart, Supervisor, Programmatic, Canvas Worldwide
