This fascinating and relevant discussion covered three main areas: legislation, media perspective, and consumer concerns.
As marketers, we rely on consumer data to better target audiences for our clients. As consumers, we likely block ads in our browsers and mobile devices. While the California Consumer Privacy Act (CCPA) continues to affect how we market our messaging, and we see a cookie-less landscape on the horizon, we discussed how to walk the line between what’s right for the brands we represent and what goes too far for consumers.
We heard from media experts in our industry along with a representative for consumers to hear both sides of the issue and come out on the other side with a more comprehensive understanding.
Speakers
- Moderator: Mike Margolin (bio), Chief Digital Officer, RPA
- Charlie Neer (bio), CRO, MiQ
- Corey Tolbert (bio), VP, Programmatic Strategy, Horizon Media
- Hayley Tsukayama (Linkedin), Legislative Analyst, Electronic Frontier Foundation (EFF)
- Gary Kibel (bio), Attorney and Partner in Digital Media, Tech. and Privacy, Davis & Gilbert LLP
Attached Files:
Davis & Gilbert (Gary Kibel) - California Consumer Privacy Act - Are You Ready.pdf (1.19 MB)
