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At a time when the creative industry is being gutted, and nobody feels safe personally or professionally, our social feeds have been filled with empty platitudes from thought leaders telling us to look for silver linings. Meanwhile, our inboxes are overflowing with mass emails from companies we have no interest in hearing from right now, interrupting us with their perspective on COVID-19.

With everyone talking about doom and gloom, how the world will never be the same again, and what will be the new norm… who is going to come up with the next big thing? I think it’s time to pause and reflect.

Jay and I both started out as Graphic Designers. When we first met, Jay was working for Disney as a Flash Developer and I was doing freelance Graphic Design. He introduced me to Flash, and like him, I became captivated by the possibilities. We started sharing creative ideas and working together to learn and create personal projects.

In a challenging market and a space which often undervalues experience, two seasoned advertising professionals decided to put their skills to great use and create a digital marketing agency which challenges the norms and shows that, to paraphrase Theodore Roosevelt: It is not the critic who counts. The credit belongs to the person who is in the arena.