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- IDEA Awards
Celebrate the most innovative and impactful marketing work in Southern California by submitting your best campaigns, creative ideas, and breakthrough strategies. Join the region’s leading agencies, brands, and creators in showcasing the ideas that move our industry forward.
In this week's feature, we have Elaine Gómez, Co-Founder of Latinx in Gaming and a Senior Game Designer, Brass Lion Entertainment.
Our mind and body by themselves are strong, but together, they are even stronger. The way we maintain their connection is by first having a healthy mind. We do this by giving our minds a rest when we feel overwhelmed, finding ways to calm our minds and clear our thoughts, processing our emotions so they don’t take over our lives, and reasserting confidence in ourselves. This past month, we spoke about ways to keep our minds strong, such as practicing meditation and saying our daily mantras, as well as knowing when it’s time to take a break and how to master de-stressing. If you connected with these topics, and want to continue learning more about practicing mental wellness, read below for more resources!
In this week's feature, we have Isabel Rafferty, Founder and CEO, Canela Media.
In this week's feature, we have Nancy Huitzil, Artist/Graphic Designer.
Having a successful career and enjoying your time at work is vital to living a happy life. This past month, we’ve discussed ways to improve your experience at work, stressing topics such as the importance of being happy at your job, taking initiative and showing that you’re not afraid to stand out, doing tasks beyond what is asked of you, making sure your voice and opinions are heard, asking for what you want, and getting a good mix of work-life balance. If these episodes resonated with you, and you want to learn more about the subject matter, read below for more resources that can help you continue your journey toward developing a fun and prosperous career!
July’s theme for Wellness Wednesdays was Independence, and if you’re interested in learning some more about this topic to help improve yourself, then look no further! Below, you’ll find links to podcasts + speakers, as well as books regarding different kinds of independence. Here’s to becoming the best you possible!
The Association of National Advertisers (ANA) has been telling advertisers that diversity and inclusion will lead to brand growth. The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) has developed new research tools that have proven that inclusive content makes advertising three times more effective. Unfortunately, not everyone has gotten the message yet.
In this week's feature, we have Bernice Chao, Head of Integrated Creative, Zambezi, Professor, LMU, and Co-Founder, Asians in Advertising.
I was a communications major at UC Berkeley with an emphasis on media and advertising. I began seeking internships so that I could learn more about this career. During my last two years at Berkeley, I worked in the Sales Department at KTVU, a Fox affiliate in Oakland and it was at that point I knew I wanted to continue in Advertising Sales. After graduation, I moved back to LA to begin my career as an Account Executive for BET.
Hello everyone, my name is Bernice Chao. I'm the Head of Integrated Creative at Zambezi and the co-founder of the non-profit organization Asians in Advertising. I have a passion for creating opportunities and paths for others to succeed.
In this week's feature, we have Hílen Rocha, CEO of R Legacy. Despite obstacles in her way, she was not deterred from achieving the goal she set for herself. Leading the way, speaking out against injustice, being open-minded about change, and pursuing her dreams.
Our feature this week is Michelle Liu, Sr. Source, Talent Acquisition, Roku. In the last decade, she has been involved in onboarding, coaching, and mentoring in addition to recruitment. She also serves on the Diversity, Equity, and Inclusion committee for sourcing diverse talent.












